Apple: give it a rest
p2pnet news view | Mobiles:- Microsoft was humiliated by the European Union’s Court of First Instance on Monday when it rejected almost all elements of the software giant’s appeal against the 2004 rulings made by the competition commissioner.
The court found that Microsoft had abused its monopoly power in pushing an embedded Windows Media Player out with Windows XP and Vista, and that the lack of detailed technical information about the programming interfaces and data formats for Windows Server products was an illegal barrier to competition.
Both rulings will have significant implications for other cases before the commission, including those against chipmakers Intel, Rambus and Qualcomm, who can all expect to be questioned further under EU rules concerning the abuse of market dominance.
Microsoft has been a target for a long time.
The court case resolved this week concerned a judgment made four years ago about a complaint filed in 1998. Yet while their every move is examined for evidence that it might be making life difficult for its rivals, some of its competitors seem to get a very easy ride.
The best example of this is Apple, who managed to get acres of coverage for the UK launch of the iPhone, despite the many ways in which the device is closed, locked down and restricted.
Of course the iPhone is a new product with a tiny market share, so there are no issues of dominance, but when it comes to music players and music downloads the situation is very different, and yet it is rarely commented on.
Apple has spent as much time trying to ensure that anyone who buys an iPod is completely locked in to an Apple-centred world in which they use iTunes, buy from the iTunes Music Store, purchase only Apple-certified iPod accessories and, ideally, abandon their plans to migrate from Windows XP to Vista and instead purchase a shiny new iMac.
The recent launch of the new range of iPods, including the video Nano and the iPod touch, has shown just how far Apple is willing to go to make life difficult for its users in order to shore up its dominant position in the market for music players and downloads.
First, if you had gone to the trouble of making your own ringtones for your iPhone using snatches of song from your library then you will find they are all gone the next time you sync with the latest iTunes. Apple now sells ringtones to its US customers for 99c and they would rather you paid up than made them yourself.
Second, it seems that the new generation of iPods will not output video through cables or docks that aren’t Apple authorised and have a specific ‘authentication’ chip. Apple charges a hefty cut for joining its approved suppliers programme, and this is a way to ensure that vendors sign up.
But the nastiest little chance is to the iTunes library itself. iTunes keeps your songs organised by using a database, and over the years a number of free and open source music players have been developed that can read and write this database format. This is important as Apple don’t support Linux, so any Linux user who can’t resist the lure of an iPod needs a non-Apple library manager, but it also gives Mac and Windows users a bit of flexibility.
Programmes like gtkpod, Rhythmbox and Banshee are easy to use and don’t try to sell you songs all the time, but now Apple has added a new feature to the iTunes database, a special number which is calculated from your list of files using a process only Apple knows. If the number is wrong, your library looks empty. And because the free players don’t know the algorithm used, they can no longer be used with ITunes/iPod.
There seems to be no reason for this change except to break the functionality of alternative jukebox software. It will not limit copying or restrict attempts to strip digital rights management code from tracks. It will not stop people adding non-DRMd files they have downloaded from the internet to their library. All it will do is stop the third party players working and force anyone with an iPod to use iTunes.
Apple has form in this area. Back in 2004 it threatened Real Networks with court action over Harmony, a product that could add Apple’s FairPlay DRM to tracks downloaded from the Real music store, and then changed the way FairPlay worked in order to create its own favoured form of disharmony.
And you can’t easily persuade iTunes to share music or stream music over Airport Express if you’re using non-Apple clients because the Digital Audio Access Protocol (DAAP) used by iTunes has cryptographic keys built in to stop third-party software working.
It is hard to see what justification there can be for these various measures other than an attempt to lock customers in and keep competitors out. I’ve asked Apple why they are doing this, but they have remained characteristically silent, preferring to invest their time and energy in the UK launch of the iPhone.
In fact the new iTunes database format has already been cracked, as reported on Ian Monroe’s blog, and the third party tools will soon be updated. But Apple will certainly release a new version of iTunes that breaks the fix, in the ongoing game of cat and mouse that characterises this technology.
I want to admire Apple. I want to like them. In the last year I’ve bought - with my own money - three of their computers and two iPods, and enjoy them greatly. But their business practice does not stand up to scrutiny, and when it comes to music downloads they are just as bad as Microsoft on servers, putting their time and energy into creating barriers to competition instead of letting their developers and designers concentrate on doing great stuff.
If Apple was serious about building a music industry around downloads and digital devices then they would open up their devices and their interfaces to allow greater innovation and greater competition. They would have faith in their own products to compete in this larger ecosystem instead of trying to lock everyone in with tactics that resemble those of IBM in the days of the mainframe.
I wrote a presentation this morning using Microsoft’s PowerPoint, but displayed it using Apple’s Keynote. Apple can sell Keynote because they took PowerPoint apart and figured out how the files work. Had they been unable to do so, or found that every time they figured out what was happening Microsoft changed the format, they would have complained loudly.
Yet this is exactly the technique they are using against third party jukeboxes. And it is time they stopped.
Bill Thompson - andfinally.com
[Thompson is a UK-based writer and broadcaster. He has a weekly column on the BBC WebWise site, and contributes both on and off-line to The Guardian, The Register and The New Statesman, among others. His "inappropriately-titled 'billblog' "appears weekly on BBC News Online in the technology news section.]
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September 20th, 2007 at 1:09 pm
I don’t know why people find the hypocrisy of apple surprising; they’re just another large moneygrabbing corporation.
http://arstechnica.com/news.ars/post/20070919-apple-itunes-pricing-should-be-the-same-across-europe.html shows the extent to which they’re willing to lie; they say one thing to the press and another to the EU.
September 22nd, 2007 at 4:02 pm
Apple gets away with it because they have a superior product.
September 22nd, 2007 at 5:09 pm
It honestly doesn’t surprise me that Apple is making their Igarbage work this way. It reminds me of the time that Sony Media put a virus on your computer so you couldn’t copy their CD’s to your computer. http://www.news.com/Sony-CD-protection-sparks-security-concerns/2100-7355_3-5926657.html
Apple has done a tremendous job in marketing their new material as a must-have-to-be-cool-and-up-to-date. Unfortunately, most people dont know that other better products are out there. These products don’t have even a fraction of the capability issues, and cost half as much….from very respective companies that have been in the media business for years. I-trash is over priced, over hyped, and over crypted. No wonder Sony BMG wants to get in bed with them so badly.
September 22nd, 2007 at 5:28 pm
I think that ’s what makes Apple so secure. I have been a “Windows guy” since Win 95. I purchased my IPhone the 2nd day with no line or waiting (in and out 10 minutes). I am so impressed that my Christmas list has change from a top of the line Denon home theater receiver ($6,500.00) to a new Big Mac with 32″ HD monitor. And yes I’ll be usung that $100.00 rebate. What a plan huh let’s see if we sell it for $599.00 then wait three months drop the price everybody will be upset but we give them $100.00 or 2 in rebate that brings back to our store for a second look andthen well have them. I am willing to bet 70% of those who got rebates will buy Mac’s this year (4 of the five guys i work with that have IPones are doing just that my self included). My hat is off too you Steve what a brillant plan.
September 23rd, 2007 at 2:51 am
I’ve used a friends iPod before and I would describe it as much less than a superior product. Its look and feel struck me as cheap and nasty; I’ve never been a fan of discoloured white.
And having to install and use iTunes to load music? Definately not for me considering the reporting home that iTunes does and the constantly shifting sand of their DRM.