Steve Jobs: smartest of the smart
p2pnet news | Mobiles:- Steve jobs is smarter than everyone else.
That’s what Don Reisinger at the CNET News Blog believes and central to his thesis is the iPhone and its Europe invasion.
Many people in the UK bought one in the US, unlocked it, and added to their own carrier but, the post says, “Steve Jobs knew that the U.K. is rife with unlocked phones and exclusively GSM coverage.”
It goes on:
And by looking like the best friend to O2, he’s effectively pulling the same trick out of his bag: tell everyone they can only have an iPhone on one carrier, ignore unlocking, take the revenue from O2, and enjoy higher hardware sales due to simple unlocking procedures. Once completed, head to France and Germany, rinse and repeat.
It’s amazing to me just how much control one device wields all over the world. Can you think of any other product that could command such respect from a massive cell phone carrier and create a whole new way of doing business in the cell phone industry? I certainly can’t.
Once again, Steve Jobs has proven that he can outsmart CEOs. Only this time, he has done it in another country. In essence, Steve let the iPhone hype soar and allowed U.K. carriers to drool over the long lines and 1 million-units-sold mark. And once they took the bait, Jobs had them right where he wanted them. From there, he walked in with his AT&T contract in hand and walked out laughing.
Jobs has, “once again proven why he is the most competent CEO in the world,” says Reisinger, adding:
“But more than anything else, we’ve learned that a sucker is born every day. Only this time, its name isn’t AT&T – it’s O2.”
Meanwhile, for the first time, he says it’s his company’s job to, “stymie hackers who try to unlock theiPhone,” according to PC World.
“At a London Apple retail store where he announced the iPhone’s Nov. 9 U.K. debut, Jobs responded to a question about whether Apple would put a stop to the unlocking hacks that have mushroomed recently, says the story, which quotes him as saying:
“It’s a cat-and-mouse game. We try to stay ahead. People will try to break in, and it’s our job to stop them breaking in.”
Also See:
CNET News Blog – Is Steve Jobs really smarter than anyone else?, September 19, 2007
Europe invasion – Apple wraps Europe iPhone deals, August 22, 2007
PC World – Jobs Says Apple Will Fight iPhone Unlocking Hacks, September 18, 2007
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September 21st, 2007 at 11:41 am
“it’s our job to stop them breaking in.”
Actually, no it isn’t. It’s your job, Steve, to provide a fully documented API, toolchain and developer support.
September 21st, 2007 at 3:55 pm
Breaking in? If you bought the phone, you own it. How can modifying it be considered “breaking in”?
September 22nd, 2007 at 1:25 pm
Wow, you guys. I’m so sick and tired of hearing all this anti-iPhone propaganda on this website. I just want to hear about file-sharing news. There are Apple fanboys out there, and there are anti-Apple fanboys out there. Try to be a little more balanced, rather than unbalanced.
Like it, or hate it, any phone (e.g. RAZR) you hack into you’re going to break the warranty. That should be not unexpected from Apple.
eric a, there are warranties, contracts, and things you agree to when purchasing the product. So, when hacking a product, it’s basically a way of saying you’re not agreeing to terms of service and doing so, will void your warranty if caught. You’re “breaking in” because you’re doing something which says you will not do when agreed to the terms and conditions.
September 24th, 2007 at 4:19 pm
‘Jobs has, “once again proven why he is the most competent CEO in the world,” says Reisinger’
Competent? Where I’m from we call that shifty. CEO or confidence man? Both I suppose…