p2pnet news | Music:- There’ll soon be a way to get selected (but not by you) Apple iTunes downloads without paying through the nose.

You’ll also have to buy an expensive cup of coffee.

From October 2, Starbucks will drop 1.5 million downloads per day at its 10,000 US stores via “song of the day” cards of iTunes music, “hand-selected by Starbucks Entertainment,” says the Money Times.

“The Song of the Day cards, which is [sic] redeemable on the Starbuck’s iTunes Stores and that allows customers to use the T-Mobile HotSpot Wi-Fi Network, will be available in all U.S. Starbucks stores” until the end of the year.

Starbucks is, “just trying to draw some attention,” the Seattle Post-intelligencer has analyst Dan Geiman saying. “It will never be big business for them. … It will be incremental income for them, and it’s generally a complimentary business.”

But another Seattle analyst, self-confessed iTunes addict Patricia Edwards, is quoted as saying Starbucks’ core customer isn’t the, “teeny-bopper who downloads a lot of music”. Rather, “Their core customer is someone between 30 and 40 who may not have ventured out into the digital world,” Edwards said. “It’s a good way to introduce that customer to an online experience.”

Slashdot it!

Also See:
Money Times – Starbucks plans to give away Free iTunes Downloads, September 24, 2007
Seattle Post-intelligencer – Starbucks giving away free iTunes downloads, September 23, 2007

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This entry was posted on Monday, September 24th, 2007 at 7:18 am and is filed under Music. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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