Ads follow ‘casual’ gamers
p2pnet news | Games:- They figure they’ve got you trapped with ads that follow you, ‘They’ being the Mochi Media advertising firm and ‘You’ being ‘casual’ online gamers.
Mochi Media tracks web gaming traffic and with MochiAds it’s, “established the first advertising network to offer dynamically inserted ads in free online games,” says AdWeek.
With MochiAds (”It’s like [Google] AdSense”) gamers pay “full attention to the ad because they’re waiting for the game to load,” Mike Geiger of Goodby, Silverstein & Partners is quoted as saying.
“We’re able to market to a captive user without competing against a lot of other advertisers,” the story also has Nils Johnson, CEO of MochiAd user Gorilla Mobile stating.is a
“Other brands currently using MochiAds include Wrigley and BitTorrent,” says the story, adding:
“MochiAds embeds changeable ads in a game wherever it goes. Until now entities like developer and site gameSheep monetized a title via surrounding ads, which rarely survived distribution across myriad sites, or by selling it to big gaming Web sites, said gameSheep CEO Remus Ciobanu.”
Also See:
AdWeek – New Service Places Ads In Web Games, September 24, 2007
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