p2pnet news | Mobiles:- Disney’s foray into the cell-phone business is shuddering to a halt.

The Disney Mobile MVNO service is going the way of ESPN Mobile as the second Disney MVNO project to be closed down in less than a year, says the Hollywood Reporter.

“According to the Walt Disney Internet Group, the project, which launched in June 2006, was harmed by a competitive market, the story states, quoting Steve Wadsworth, president of the WDIG, as saying:

“The MVNO model has proven, as we’ve seen with other companies, to be a difficult proposition in the hyper-competitive U.S. mobile phone market. In assessing our business model, we decided that changing strategies was a better alternative to pursue profitable growth in the mobile service area.”

Disney wil now, “explore a new business model for its content and services that might include offering its family center product through a partnership with a major U.S. carrier,” says Dow Jones, adding:

“The Family Center suite allows users to display the location of a child’s handset on a map and to set limits on voice and data expenditures.”

Slashdot it!

Also See:
Hollywood Reporter – Disney shuts down mobile venturet, September 28, 2007
Dow Jones – Disney To End US Mobile Virtual Network Phone Service, September 27, 2007

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