Go shopping with HD DVD
p2pnet news | Movies:- You know how when (or we should say, if) you go the movies you’re blasted with big-screen advertisements and threatening messages from Hollywood?
Well, someting akin to that is coming to a small screen near you.
And believe it or not, it’s actually being billed as a positive feature to help HD DVD get the edge over Blu-Ray.
Says Associated Press, ” ‘Evan Almighty,” to be released Oct. 9, will contain a simple Web browser that connects to Universal’s online store, which will be offering products vaguely related to the movie.
“Previews of the site featured toilet paper made of recycled materials – 12 rolls for $14 – and a rain barrel for $135 (the movie is a retelling of the story of Noah’s Ark). The products offered may change by the time the disc goes on sale.”
They say there’s one born every minute and the HD DVD people, General Electric’s Universal, Viacom’s Paramount Pictures, Toshiba and Microsoft, clearly believe it wholeheartedly.
“The online shopping feature may not be immediately appealing to consumers,” admits the story, saying the HD DVD camp, “scored a major victory in August, when it lured Paramount into its fold. The studio had previously issued movies in both formats. With a few exceptions, HD DVD is now its only high-definition format.”
Time Warner’s Warner Bros is now the only major studio with discs in both formats, says AP, adding:
“The Walt Disney Co., News Corp.’s 20th Century Fox and Sony Pictures release only Blu-ray discs. Sony Corp. is the main maker of Blu-ray players. Its PlayStation 3 game console plays Blu-ray discs, providing a large base of players.”
Also See:
Associated Press – HD DVD to launch online shopping feature, October 3, 2007
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