p2pnet news | Advertising:- If you think CyberSpace is already well and truly polluted with ads selling stuff you don’t want from people you wouldn’t touch with a barge-pole, think again. Because the shift away from TV and print towards the Net isn’t only continuing, its intensifying.
But to get you to look at the ads, the advertisers and companies servicing them have first to find you, and then make you look at whatever it is they’re promoting.
And that, in turn, that means they are going fishing …
… for you
“As people increasingly turn to blogs, social-networking sites and other sources of user-generated media, Google Inc., Yahoo Inc., Microsoft Corp. and Time Warner Inc.’s AOL have spent more than $10 billion collectively this year to acquire companies and technologies that help extend their online advertising networks,” says Associated Press.
Instead of relying solely on being portals, “the major companies are creating one-stop shops for advertisers, who are increasingly wanting to buy ads centrally and place them where the eyeballs are,” says the story.
“The networks take care of feeding the ads to smaller sites.”
Consumers are, “finding what they are looking for is coming from more and more fragmented places,” the story says, quoting AOL president and CEO Ron Grant as saying:
“We’re not interested in building yesterday’s portal. We need a way for advertisers to take advantage of that fragmentation.”
And, “The Internet is basically being built and scaling (faster) than any one property on the Internet is,” says Tim Armstrong, Google’s head of North American ad sales, in the AP item.
This means, “Advertisers are going to need to start to use the Internet the way people always use the Internet, spreading out in hot pursuit of the things they need and want,” the story quotes Jarvis Coffin, chief executive of Burst Media Corp, stating, adding:
“It’s much easier to fish where the fish are.”
Watch out for hooks
(And Happy Thanksgiving to fellow Canadians )
Associated Press – Major Internet Hubs See Lesser Influence, October 7, 2007
Use free p2pnet newsfeeds for your site. It’s really easy!
Net access blocked by government restrictions? Use Psiphon from the Citizen Lab at the University of Toronto. Go here for details. Download here.