Google ad plans for YouTube
p2pnet news | Advertising:- All those YouTube videos are about to earn Google are a lot more money, if everything goes according to plan.
It’s, “taking the first steps toward turning its powerful advertising network, which places ads on hundreds of thousands of Internet sites, into a system for distributing content – and more ads – across the Web,” says the New York Times.
And videos will be the vehicles.
V-Day is tomorrow and Google will “allow” Web sites in its ad network to, “embed relevant videos from some YouTube content creators,” says the story, continuing:
“A Web site or blog specializing in hiking, for instance, might choose to embed hiking videos from YouTube.
“The service, which represents the first major combination of a Google product with YouTube, will give video creators wide distribution beyond YouTube via Google’s network, known as AdSense.
“Since the videos will be surrounded by ads, the service is another way for Google to cash in on the huge number of video clips stored on YouTube.”
“Several other networks distribute videos and ads on the Web, but none reach as many Web sites as AdSense.”
Google, “declined to give a full list of participants, but of those it listed, none were large media companies. They include Expert Village, a producer of how-to videos; Ford Models, a modeling agency; and Extreme Elements, which creates videos about extreme sports. Over time, Google expects to use AdSense to syndicate other types of content besides video, the company said.”
Videos will include, “small text ads overlaid on the bottom of the video player or graphical banner ads,” but not, for now, “the video ads that the company began using on YouTube recently,” adds the NYT.
Meanwhile, “The Internet is basically being built and scaling (faster) than any one property on the Internet is,” says Tim Armstrong, Google’s head of North American ad sales, and, “Advertisers are going to need to start to use the Internet the way people always use the Internet, spreading out in hot pursuit of the things they need and want,” says Jarvis Coffin, chief executive of Burst Media Corp.
One way or another, they figure they’ve got you covered.
And if not, they’re right behind you 
Also See:
New York Times – Google Plans Service to Allow Advertisers to Use Material From YouTube Videos, October 8, 2007
spreading out in hot pursuit – Goin’ fishing — for you , October 8, 2007
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