p2pnet news | Movies:- When it comes to the entertainment cartels, nothing is sacred. Especially Christmas.

But you knew that already.

Now, “Online gaming is at the center of an upcoming Time Warner Cable cross-promotional effort to sell its services as well as create buzz around Fred Claus, a major holiday release from sister company Warner Bros. that stars Vince Vaughn and Paul Giamatti,” says Adweek, going on:

“The game, Fred Claus Adventure, will feature characters from the movie and encourage players to help Fred - Santa’s older brother, played by Vaughn - ’save’ Christmas in a virtual North Pole.”

Players will be able to prevent other characters from doing ‘naughty’ things or land an elf’s sleigh,” says the story,

Consumers will be “driven” to consume via www.fredclausgiveaway.com, which was showing ‘Under Construction… -102 when we went for a look at 5:48 AM Pacific.

“Driven”? Yup. By “traditional ads” and a “series of weekly video vignettes called ‘Exclusive Extras’.”

It starts up on October 19.

Slashdot it!

Also See:
Adweek - Time Warner Divisions Team Up for Movie Promo, October 8, 2007

Use free p2pnet newsfeeds for your site. It’s really easy!
Subscribe to p2pnet.net | | rss feed: http://p2pnet.net/p2p.rss | | Mobile - http://p2pnet.net/index-wml.php

Net access blocked by government restrictions? Use Psiphon from the Citizen Lab at the University of Toronto. Go here for details. Download here.