Google YouTube DRM — for ads
p2pnet news | Advertising:- Google has come out with a special kind of corporate DRM (Digital Restrictions Management).
Yesterday its YouTube launched an application it claims will automatically remove copyrighted clips.
This will, says Google in the ostensible reason for the technology’s creation, relieve the pressure created initially by the Big 4 record labels, Warner Music, EMI, Vivendi Universal and Sony BM, and soon after picked up by the major Hollywood studios, in a trumped-up ‘world piracy’ scare.
“The filtering tools are designed so the owners of copyrighted video can block their material from appearing on YouTube,” says Associated Press.
Then it reveals the real reason behind Google’s interest.
“The tools also give the owners of copyrighted video the option to sell ads around their material if they want the clips to remain available on YouTube,” says the story, adding, heretically:
YouTube’s critics have argued that the site turned a blind eye to flagrant piracy so it could show more appealing material to build its audience and pump up its value. Google prized San Bruno-based YouTube so much it paid $1.76 billion to buy the site 11 months ago.
But AP has Louis Solomon, a lawyer acting for the English soccer league and music publisher Bourne Co in a copyright infringement case against YouTube, attacking the new filtering system as “wholly inadequate.
“It does nothing about the past and won’t be enough to protect the future,” Solomon declares.
Says AP:
“YouTube now needs the cooperation of copyright owners for its filtering system to work because the technology requires copyright holders to provide copies of the video they want to protect so YouTube can compare those digital files to material being uploaded to its Web site.
“This means that movie and TV studios will have to provide decades of copyright material if they don’t want it to appear on YouTube or spend even more time scanning the site for violations.”
Also See:
Associated Press – YouTube Unveils Anti-Piracy Filters, October 15, 2007
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October 16th, 2007 at 8:08 am
YouTube’s critics have argued that the site turned a blind eye to flagrant piracy
No shit Google hasn’t cared that 90% of YouTube is copyrighted material, take away all the copyrighted stuff and YouTube is boring.
October 16th, 2007 at 9:03 am
The filter has no chance of workig, as 99% of materials submitted by copyright owners will not be identical on a bit by bit comparison to any edited video on Youtube as practically all videos sent in the past to YouTube for posting are edited videos.
In the future all videos sent for posting at YouTube will be edited so that the filtering comparison will fail to detect infringement.
Nice going, YouTube. Now you can say you tried.