p2pnet news | TV:- Britain’s ITN On has launched a advertising funded channel on YouTube.

It’ll focus on entertainment plus sports and film made specifically for the Net, says Press Gazette.

“ITN plans to add a large amount of showbiz material daily to the channel,” says the story, going on:

Content will include Bollywood Insider, a weekly Bollywood programme, presented by Sunrise Radio’s Suzi Mann (right) and EPL, a round up of football news and Sports Fix, a weekly sports run down.”

This will see ITN, “become one of the first UK media companies to exploit YouTube’s new in-video ad format that runs ‘transparent’ overlays on top of a portion of the videos used by users,” says MediaGuardian.co.uk, continuing:

“An average of five entertainment clips – the same as are provided by ITN On to customers such as MSN, Yahoo!, Virgin Mobile and 3 – will be posted on YouTube each day.”

Slashdot it!

Also See:
Press Gazette – ITN launches YouTube entertainment and sports channel, October 15, 2007
MediaGuardian.co.uk – ITN gets on YouTube, October 15, 2007

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This entry was posted on Tuesday, October 16th, 2007 at 6:50 am and is filed under TV. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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