p2pnet news | Movies:- The corporate entertainment cartel biggies have already missed the boat as far as the P2P digital media revolution is concerned, and now they’re scrambling desperately to make sure they don’t also screw up what they perceive as being the video bandwagon.
Google was the first to spot the opportunities, buying YouTube for $1.65 billion and, trying to compete with home-made YouTube videos and the free P2P networks, Apple and Amazon are now among those trying to peddle high-priced online TV shows and movies to the gullible.
Then came Hulu, aka Clown Co. Not only but also, Hulu means ‘butt’ in Indonesian.
Anyway, “Hulu.com, a joint venture between NBC Universal and News Corp., will launch with many episodes of hit NBC and Fox shows and a small sampling of movies, all with one-quarter the commercial minutes of regular TV,” says the Los Angeles Times, going on:
“The fledgling company has learned from the mistakes of other TV networks, which haven’t been willing to take their shows to popular online hangouts. Most have kept their free, ad-supported shows on their own websites and expected their brand names to attract viewers.
“Hulu will syndicate its shows to four of the Web’s most popular destinations, plus allow viewers to embed streaming clips or entire shows on their blogs.”
Today, “Hulu, now an independent company with more than a hundred employees and its own offices in Los Angeles, will begin privately testing its new service with select users at Hulu.com,” says the New York Times.
“It will also begin sending its videos to the sites of five distribution partners, Microsoft, AOL, MySpace, Yahoo and Comcast.”
It’s even going to try to compete with free.
Hulu is also experimenting with free movies, says the NYT, going on that the ‘service’ will begin with 10 films, including ‘Master and Commander’ and ‘Sideways’ —- with commercial breaks.
It has Peter Chernin, president of the News Corp, saying he dreamed Hulu up when he was trying to figure out how to get Fox shows, “distributed as widely as possible”.
Now, “I think there`s a snarky desire to say this is big dumb media and this is a big dumb joint venture,” the NYT quotes him as saying.
Hulu – NBC swaps Apple for Amazon, September 5, 2007
Los Angeles Times – Hulu.com casting wide net to snag Web TV viewers, October 29, 2007
New York Times – Hulu Readies Its Online TV, Dodging the Insults, October 29, 2007
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