p2pnet news | Advertising:- American Airlines is ordering Google to leave its name alone.

In a copyright infringement lawsuit which could have wide ranging ramifications if it’s successful, the company says Google has no right to make money off the AA name and is suing it in a bid to make sure that doesn’t continue to happen.

Google tried to have the lawsuit dismissed, but judge John McBryde threw the motion out, “without explanation,”

The complaint focuses on Google’s AdWords program which allow companies to ’sponsor’ search keywords, continues Flight International, saying:

“For example, if a Google user searches for ‘American Airlines tickets’, several ’sponsored links’ appear on the results page. The links are paid advertisements based on the keyword search.”

But even though the lawsuit is progressing, AA is afraid of offending Google users, appearing, “concerned about a consumer backlash for challenging the popular search engine,” says Flight International, adding:

“American wants to make it clear that its dispute does not seek to prevent the display of search results that reflect consumers’ interests or choices,”the company said in a previous statement.

Slashdot it!

Also See:
Flight International - American Airlines wins first hurdle in Google lawsuit, October 26, 2007

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This entry was posted on Tuesday, October 30th, 2007 at 12:41 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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