CanukTube – YouTube.ca
p2pnet news | Advertising:- “Do we really need a YouTube Canada?” – asks Mathew Ingram in the Globe & Mail.
You have to ask, Mathew? Because it doesn’t matter. We’re getting it whether we want it or not. The Gurglers have spoken.
It’s a, “Canadian lens into (YouTube’s) content, so if a user wants to get the Canada point of view into that global body of content, then they’re able to do that,” the Canadian Press has Luis Garcia, international product manager for YouTube, saying.
Oh, OK.
At 8:26 am PST today, what are the first three videos on CanukTube?
“Extreme Caterpillar Breakdance – Very Funny! Jason Bradbury does Caterpillar Breakdance on the streets of London …”
London, Ontario, right?
Nope. London, England.
Number 2 was #1 on Wednesday – “The Roadies: An in-depth look into the strained back bone of Rock”.
Canadian?
American.
But when we get to # 3 we at last find a Canadian, in the same positioni as he was on Wednesday. It’s Montreal’s Dee – “150 boxes, 2137 photos, 1 giant rabbit, 1 vacuum salesman, 2 puppets and a dance routine …”
But back to Mathew’s question, “the CBC hopes will attract young, Internet-savvy viewers to the public broadcaster.,” says CP, quoting Sharon Hanson, who works in digital programming and business development at the CBC, as saying, “YouTube exposes our content to a huge number of viewers that we wouldn’t have access to on any other platform,.”
YouTube.ca will also feature content from partners including Sony BMG Canada and the Canadian Football League.
Oh.
Then we get to the crunch, Mathew, and it’s from the Globe & Mail’s very own Report on Business.
“Although Google already had the capacity to sell ads aimed solely at Canadians on YouTube, having a dedicated Canadian YouTube community gives the parent company more options to entice advertisers and more opportunities to deliver targeted advertising,” it says.
“Advertisers can pay for their ads to run on the Canadian site, the community as a whole or both. YouTube offers advertisers a variety of options, including banner ads on its home page, brand-specific channels and the option of paying to be associated with key words in the site`s search function.”
And there you have it.
Also See:
Globe & Mail – Do we really need a YouTube Canada?, November 6, 2007
Gurglers have spoken – New Canadian GooTube, November 7, 2007
Canadian Press – CBC hopes to attract young, Net-savvy viewers through YouTube.ca, November 6, 2007
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