ITV, BBC, Channel 4, Project Kangaroo
p2pnet news | TV:- Britain’s ITV PLC, the BBC and Channel Four Television’s Project Kangaroo is a “giant leap,” says The Independent.
The companies are putting it together to feature shows from all three.
Says Owen Gibson on Guardian Unlimited:
Why have the BBC, ITV and Channel 4 teamed up?
Recognising you don’t need different TV sets to watch rival channels, they have assumed consumers are more likely to come to a site that aggregates output from major broadcasters rather than launching rival offerings. It follows the trend in the US where News Corp and NBC recently teamed up to launch Hulu.com.
What will be on offer?
They promise at least 10,000 hours of programming at launch, ranging from “catch up” shows from the previous 30 days to classic programmes from the archive.
On which platforms will it be available?
It will launch as a PC-based service but they hope to extend it to cable and Freeview.
Kangaroo represents “a giant leap for the traditionally combative broadcasters as they come to terms with changing customer behaviour and the growing importance of on-demand content,” says The Independent
ITV, the BBC and Channel Four have already worked together by launching the Freeview platform and, “recently agreed to collaborate over the launch of high-definition TV services on the free-to-air digital platform,” says the story, adding:
“The service will initially be launched online but is poised to also grace other distribution platforms such as Freeview and possibly BT Vision and Virgin Media’s platforms.”
Also See:
The Independent – BBC, ITV and C4 team up for on-demand TV service, November 28, 2007
Guardian Unlimited – FAQ TV on demand, November 28, 2007
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