Warner, Sony, Pepsi and MP3
p2pnet news | Music:- “A yearlong download promotion planned between Pepsi and Amazon is among several developments forcing WMG and Sony to consider the format, Billboard has learned,” it says, going on:
“News of the Pepsi promotion, which is expected to be announced February 3 during the Super Bowl, coincides with Wal-Mart’s ultimatum that major labels supply walmart.com with their music in MP3, sources said.”
Pepsi and the Super Bowl, eh?
Interesting.
The last time that happened Apple and the Big 4’s RIAA scammed16 teenage victims of the Big 4’s sue ‘em all marketing campaign into ’starring’ in a despicable iPod advertisement.
“It’s all in good spirit,” saidDave Burwick, chief marketer, Pepsi, North America.
However, Josh Wattles didn’t think that adequately describeg the commericial, said p2pnet, going on:
“In fact, ‘Falsely attributing criminal conduct to someone is a slam-dunk libel in just about every state,’ he says.
“There’s no calculus of relative harm to justify this kind of abusive, untruthful and cynical behavior towards minors no matter how complicit their misguided parents may have been in this deception.”
Now, on Warner and Yadayada “iTunes,” blahblah “Pepsi,” wafflewaffle “Wal-Mart,” MP3.
It’s a solid gold, carved in a rock, cast-iron certainty that, having wasted hundreds of million of dollars on spurious PR campaigns and haemorrhaged millions of customers who’d rather do anything than buy Big 4 ‘product,’ sooner or later, what’s left of the labels will figure out a way to join the online P2P music revolution.
And that means MP3s. So all that’s left is to ask: When and how?
However, two genuinely big questions do go begging ——
EMI is rumoured to be seriously considering calling a halt to paying its share of subsidies which keep the likes of the RIAA, IFPI, BPI, so on and etc, afloat.
Question 1 —- is there anything to the rumour?
Question 2 —- if there is, when will the other three cartel members follow EMI’s lead, leaving the Big 4 hit organisations choking in the dust?
Jon Newton – p2pnet
Also See:
Billboard – Digital developments could be tipping point for MP3, December 3, 2007
despicable iPod advertisement – Pepsi-iTunes Super Bowl ad blasted, January 31, 2004
calling a halt -Is EMI dropping the RIAA?, November 28, 2007
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