p2pnet - rss feed: Coca-Cola says NO! to Facebook Beacon
p2pnet news | Advertising:- How to Block Beacon in Firefox: http://www.ideashower.com/blog/block-facebook-beacon/
That’s a post on the Facebook users’ anti-Beacon protest page which as of yesterday had 65,000 people signed up.
Meanwhile, what amounts to a new protest against the Facebook invasion of user privacy has come from an unexpected corner.
And it’s from an entity that’s far, far more important and powerful than any lowly Facebook member.
It’s Coca-Cola, described by paidContent as a charter advertiser in Facebook’s controversial ad program Beacon.
“Facebook tried to pass a tacky privacy invading scheme under which users’ data would become part of a deal with advertisers, and through which users would be tracked as they surfed the Net,” said p2pnet yesterday.
But, “Angry patrons forced Zuckerberg, et al, to ‘adjust’ the scheme, although they still can’t opt out of it completly.”
It seems Coca-Cola realises you can’t mess with the money-spending public beyond a certain point.
“We have adopted a bit of a ‘wait and see’ as far as what we are going to do with Beacon because we are not sure how consumers are going to respond,” the story has Carol Kruse, Coke’s VP of global interactive marketing, saying, quoting the New York Times Bits Blog.
And in update, “Overstock.com suspended the Beacon program on Nov. 21, and as of Friday, hadn’t reinstated it, according to Mediapost,” says paidConktent, adding:
“Also Travelocity, although touted by Facebook as a launch advertiser, was troubled enough by the program that it had not started using it as of Thursday.”
Also See:
paidContent - Coca-Cola Holding Out on Facebook Beacon Participation, December 1, 2007
p2pnet - Facebookâs Zuckerberg loses censorship case, December 3, 2007
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