p2pnet - rss feed: Nielsen takes the DRM road
p2pnet news | DRM:- Another big-time company reckons it’s found a (the?) solution to the so-called pirate problem.
It’s called DRM (Digital Restrictions Management) consumer control.
And the innovator, Nielsen, says its Nielsen Digital Media Manager will among other things allow clients to spy on Net users.
Working with Digimarc, it’ll, “enable media companies, social networks, peer-to-peer services and user generated content sites to monitor and manage the distribution of media content across the Internet,” it states blandly.
Digital watermarking and fingerprinting will, “establish an industry-wide rules-based solution to copyright security and to assure copyright compliance” helping clients to, “realize the value of their digital content, promote the expansion of Internet-distributed media and facilitate a number of revenue streams, including ad-pairing, e-commerce, royalty reporting and others”.
Nielsen and Digimarc say they also want to digitally watermark DVD’s, movies, music, video games and other content in subsequent phases of the roll-out of the new media identification and management services.
It’s really simple?
- Anything which can be seen or heard can be copied by one means or another; and,
- People who spend their hard-earned money on something expect to be able to do whatever they want with it as long as it’s not illegal.
The entertainment cartels, in particular, have been scammed numerous times by individuals and companies claiming to be able to ‘copy protect’ product.
It never works, and the marks, dazzled by the word “monetize,” never learn.
Meanwhile, CNET News says “Privately held information and media company Nielsen has already approached Google and News Corp.’s Fox about the new service.”
It’s hard to imagine two more unsavoury conglomerates.
“Google is partnering with Nielsen so that companies that buy its Google TV Ads can find out how many people actually watch the ads,” says another CNET story.
“This is the first time that advertisers and agencies will have this level of detailed measurement available in a single place and at such a large scale,” it says, going on that Google and Nielsen also said they’ll “explore other opportunities” to work together “to measure online and other media’”.
Ominously, they didn’t elaborate.
Also See:
Nielsen - Nielsen Digital Media Manager Will Allow Industry to Enforce Copyrights and Monetize Value of Online Video, December 5, 2007
CNET News - Nielsen unveils Web piracy remedy, December 5, 2007
CNET - Google TV Ads to get Nielsen data, October 23, 2007
Want to help p2pnet stay online? Please click here.
Use free p2pnet newsfeeds for your site. It’s really easy!
Subscribe to p2pnet.net | | rss feed: http://p2pnet.net/p2p.rss | | Mobile - http://p2pnet.net/index-wml.php
December 6th, 2007 at 12:04 pm
google has tv ads?
i never watch live tv, so i never watch ads. i always time-shift, fast forward or cut out ads.
*****
who’ll run a pool on when this great new flag system will be cracked? and wasn’t the flag shot down already by the FCC and EFF a couple of years ago? what makes them think they’ll get away with it this time?
December 6th, 2007 at 12:32 pm
If I remember correctly: a few years ago they failed to make it law to require the flag. There was nothing passed that said they couldn’t add it, they just were not forced by law to do it.