Google plan to rule online ad biz
p2pnet news | Advertising:- “Google’s plan to buy DoubleClick for $3.1 billion aims to place it firmly in the market for graphical-display advertising online, with capabilities for better serving and tracking the response to ads.”
That comes in Reuters story which kicks off, “Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said Tuesday.”
When you see “tracking,” “ads” and “Google” in the same sentence, you know somewhere, somehow, it bodes ill for us lowly ‘consumers’.
Google would do well to remember we’re no longer helpless and voiceless as we were in the pre-Net days.
However, Google isn’t the only villain in the piece.
Facebook’s Mark Zuckerman is, for example, still reeling with egg (to be polite) all over his face after having unsuccessfully tried to weasel Beacon, a tacky tracking application designed to follow people around online, noting their likes and dislikes for the ultimate benefit of advertisers, past Facebook folks.
It was, of course, tarted up as a service designed to help users.
Meanwhile, “The European Commission has opened an in-depth review of the DoubleClick purchase to determine whether it would create too dominant a force in online advertising. U.S. lawmakers have also urged closer scrutiny of the deal,” says CNET.
This June Google was the only company to completely fail an important six-month investigation into privacy practices employed by key Net-based companies.
Also See:
Reuters – Google looks to ad partners beyond DoubleClick deal, December 5, 2007
tried to weasel Beacon – Facebookâs Zuckerberg says Sorry, December 5, 2007
completely fail – Google flunks major privacy study, June 11, 2007
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