Apple, News Corp DRM deal

p2pnet news | DRM:- Apple DRM king Steve Jobs believes he’s found another way to exploit Digital Restrictions Management consumer control.
Apple products are currently locked up tight by what the company calls Fair Play, a DRM product which is anything but and which has sparked a number of innovations designed specifically to counter it.
“Remember PyMusique?” - p2pnet posted recently, going on:
“It arrived in early 2005 courtesy of Travis Watkins, Cody Brocious and DVD Jon Johansen in the shape of a Linux client for Apple’s constipated iTunes.
“It would allow Linux users to download tracks from iTunes without Apple’s trademark DRM, also providing an optional GUI for Windows.”
Currently, QTFairuse6 does the trick.
Meanwhile, Apple has signed News Corp’s 20th Century Fox to a, “new online video-on-demand service in a deal that could change the way people pay for online film content,” Says the Financial Times.
Because right now, most film lovers don’t bother, given that Hollywood has been trying for years to dump crap content largely in the shape of old movies.
This ‘new’ deal will “allow” consumers to, “rent the latest Fox DVD releases by downloading a digital copy from Apple’s iTunes platform.”
The copy will, of course, be shackled to the hilt.
“Walt Disney is the only Hollywood studio selling its new releases on iTunes but these are available to buy rather than rent,” says the story, going on:
“Paramount, Metro-Goldwyn-Mayer and Lionsgate sell older library titles. The Apple-Fox deal, likely to be announced at the Macworld show on January 14, has the potential to transform film distribution.
“Apart from letting people rent online, Apple will also for the first time extend its FairPlay digital rights management system beyond its own products.”
Apple is, “understood to have been in talks with Sony Pictures Entertainment, Paramount and Warner Bros about making their new releases available on iTunes to buy and rent,” says the FT, adding:
“Discussions are also believed to have covered the DVD-FairPlay initiative, although it is unclear whether a deal with the other studios will be done in time for Macworld. Sony, Paramount and Warner Bros declined to comment.”
Also See:
Financial Times - Apple signs film deal with Fox studio, December 27, 2007
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