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	<title>Comments on: Pepsi: Amazon instead of iTunes</title>
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		<title>By: saurabh</title>
		<link>http://www.p2pnet.net/story/14644/comment-page-1#comment-277858</link>
		<dc:creator>saurabh</dc:creator>
		<pubDate>Tue, 15 Jan 2008 16:12:28 +0000</pubDate>
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		<description>I support the change. As content creators with a focus on new and emerging media, we understand the challenges surrounding the monetization ability of digital content. In this light the debate around protecting content from âunauthorisedâ downloads / usage has intrigued me right from the beginning both as a consumer as well as a creator.
While iTunes and more recently even sections of Bollywood have been able to sell DRM protected content and reaped moderate benefits, introducing the idea of âpaidâ digital media to consumers, DRM implementation is still hobbled by lack of universal standards, high costs and overstated efficacy. 
I strongly feel Internet is a beautiful medium to help content travel to various markets and demographics. Instead of locking it down be prepared to re-purpose / re-orient your product to any distribution channels such as Mobile or even Print.

(comments posted by: saurabh@phonethics.in)</description>
		<content:encoded><![CDATA[<p>I support the change. As content creators with a focus on new and emerging media, we understand the challenges surrounding the monetization ability of digital content. In this light the debate around protecting content from âunauthorisedâ downloads / usage has intrigued me right from the beginning both as a consumer as well as a creator.<br />
While iTunes and more recently even sections of Bollywood have been able to sell DRM protected content and reaped moderate benefits, introducing the idea of âpaidâ digital media to consumers, DRM implementation is still hobbled by lack of universal standards, high costs and overstated efficacy.<br />
I strongly feel Internet is a beautiful medium to help content travel to various markets and demographics. Instead of locking it down be prepared to re-purpose / re-orient your product to any distribution channels such as Mobile or even Print.</p>
<p>(comments posted by: <a href="mailto:saurabh@phonethics.in">saurabh@phonethics.in</a>)</p>
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		<title>By: Julian Bond</title>
		<link>http://www.p2pnet.net/story/14644/comment-page-1#comment-276452</link>
		<dc:creator>Julian Bond</dc:creator>
		<pubDate>Mon, 14 Jan 2008 19:53:09 +0000</pubDate>
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		<description>but, but, several thousand fanbois have told us that Apple doesn&#039;t like DRM only has DRM because of the big 4.

So is 2008 the year that Apple announces that iTMS is 100% DRM free?</description>
		<content:encoded><![CDATA[<p>but, but, several thousand fanbois have told us that Apple doesn&#8217;t like DRM only has DRM because of the big 4.</p>
<p>So is 2008 the year that Apple announces that iTMS is 100% DRM free?</p>
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