Stranglehold TV ad ‘too violent’
p2pnet news | Games:- Britain’s Advertising Standards Authority (ASA) says complaint centering on The Picture Production Company’s TV advertising campaign for Xbox 360 / PS3 title Stranglehold is justified.
Some viewers who thought the ad “glorified violence and gun crime” and presented “a dangerous incitement to susceptible people,” says GameZine, going on:
“There was a separate complaint questioning whether the commercial was suitable for broadcast before 21:00.”
SPOnG has the ASA stating:
A TV ad for “Stranglehold,” a computer game, showed a prolonged shoot-out between four men. Voice-over stated “Honour is his code. Vengeance is his mission. Violence is his only option. John Woo presents Stranglehold. The next generation of action gaming has arrived”. On-screen text during the shoot-out stated “Not actual game footage.” More on-screen text at the end of the ad stated “JOHN WOO PRESENTS STRANGLEHOLD” alongside the logo for an “18″ rating.
Issue
1. One viewer believed the ad glorified violence and gun crime and that it was a dangerous incitement to susceptible people.
2. The second viewer, whose three-year-old son had seen the ad, challenged whether it was acceptable for transmission before 9 pm, when young children were likely to see it.
Check it out for yourself via the YouTube video below.
Also See:-
GameZine – Stranglehold add complaint upheld, January 16, 2008
SPOnG – Stranglehold Advert is Banned: See it Here, January 16, 2008
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January 16th, 2008 at 1:28 pm
The Nightly news has more gore and blood than that commercial
January 16th, 2008 at 5:21 pm
What? No it doesn’t. They may report more violent acts, but they don’t show them. One might argue that what the news tells/shows is just as much meant for entertainment and tittilation, though.
January 17th, 2008 at 3:53 am
This is just getting STUPID!
If you don’t want the kid to see the commercial….TURN OFF THE TV!