p2pnet news | TV:- Slowly, slowly, subscribers to Time Warner’s HBO will be getting shows for free online.
It will, as usual, come loaded up with DRM, but there’ll be a four-week grace period before programmes self-destruct.
"Slowly, slowly" because it’ll launch on broadband starting this week to people in Green Bay and Milwaukee, Wisconsin, "then spread the service slowly to other parts of the country," says the New York Times.
Subscribers would be able to tap into to about 400 hours of movies and original programming each month with the servers marketed and delivered through cable operators.
"There are a lot of people, particularly young people, who are watching TV through the PC," the story has Eric Kessler, a co-president of HBO, saying. "We wanted to create a product for them."
Says the NYT:
"While most networks have embraced browser-based streaming video, HBO’s programming is to be watched in a separate computer application that downloads shows to the hard drive. It may face several hurdles: the program is available only on Windows PCs initially; the downloaded content cannot yet be transferred to portable devices; and the content expires four weeks after being downloaded."
Users will be able to to set up accounts for each family member, "and the attached parental controls can block violent or explicit content," says the story, adding:
"It also lets users watch the live televised version of HBO, a feature that may appeal to subscribers who are away from home."
New York Times – HBO Putting Shows Online, at No Additional Charge, January 21, 2008
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