NBC, Apple, pals again
p2pnet news | TV:- "We are at an inflection point. We don’t want to replace dollars with pennies on the digital side."
Thus spaketh NBC Universal boss Jeff Zucker, reference, "Apple decided it wouldn’t bother with NBC for the upcoming TV season on iTune and would eventually drop all NBC shows".
Now, "We’ve said all along that we admire Apple, that we want to be in business with Apple," he says. "We’re great fans of Steve Jobs."
His latter comments come in a Financial Times story which says Zucker is, "planning to seize on the writers’ strike to eliminate what he sees as extravagances in the way Hollywood makes and promotes television".
NBC and others, " have already used the strike to terminate millions of dollars of long-term production contracts," says the FT, going on he’s planning to go further, "by cutting back enduring features of the television business, including the pilot season, in which networks develop programmes, and the splashy ‘upfront’ presentations in which they tout them to advertisers".
Zucker, "appears emboldened to make changes as NBC’s audience ratings have improved in the strike’s wake, mostly thanks to inexpensive reality shows," says the story
"I think there were a tremendous number of inefficiencies in Hollywood and it often takes a seismic event to change them, and I think that’s what’s happened here," the FT quotes him as sayihbng.
Of Apple, "Zucker appears to have patched up relations" after a "pricing dispute".
Also See:-
wouldn’t bother with NBC – NBC Universal’s Zucker slags Apple $, October 30, 2007
Financial Times – NBC chief eyes TV shake-up, January 21, 2008
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