p2pnet news | MPAA News:- “In Hollywood, lies and hype rule and now the MPAA (Motion Picture Association of America) has again been show up for using inaccurate statistics to support its claim that its owners, the multi-billion-dollar Big Six movie studios, are being ruined by file sharers,” p2pnet posted in 2006.
We were talking about a study by something called LEK which was dismissed by Britain’s Industry Trust for Intellectual Property Awareness (ITfIPA) as “inaccurate and out of date”.
The MPAA was contacted, “but declined to reply,”
The same study has again been shown up to be completely wrong, and this time Hollywood’s MPAA has been forced to admit it.
“The MPAA has used the study to pressure colleges to take tougher steps to prevent illegal file-sharing and to back legislation currently before the House of Representatives that would force them to do so,” says Associated Press, going on:
“But now the MPAA, which represents the U.S. motion picture industry, has told education groups a ‘human error’ in that survey caused it to get the number wrong.”
Nor was this a trivial error.
Using the spurious LEK stats, the MPAA was claiming 44% of Hollywood’s domestic losses could be attributed to file sharing students. [Our emphasis.]
It now says the figure should have been 15%. [Our emphasis.]
The MPAA of course tries to brush off this enormous mistake saying 15% is still significant,” and “justifies a major effort by colleges and universities to crack down on illegal file-sharing,” says AP, going on:
But Mark Luker, vice president of campus IT group Educause, says it doesn’t account for the fact that more than 80 percent of college students live off campus and aren’t necessarily using college networks. He says 3 percent is a more reasonable estimate for the percentage of revenue that might be at stake on campus networks.
“The 44 percent figure was used to show that if college campuses could somehow solve this problem on this campus, then it would make a tremendous difference in the business of the motion picture industry,” Luker said. The new figures prove “any solution on campus will have only a small impact on the industry itself.”
“We take this error very seriously and have taken strong and immediate action to both investigate the root cause of this problem as well as substantiate the accuracy of the latest report,” AP has LEK saying.
On its websit, LEK boasts of its “world-class analytical capability,” promising:
“Every solution we propose is informed by a combination of in-depth research and rigorous analysis, and tailored to the dynamics of your organization.”
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