p2pnet news | TV:- A Nutella ad has been abruptly yanked from British TV by order of the Advertising Standards Authority (ASA).

"The commercial showed several mothers giving their children Nutella on toast with a voiceover saying it could be part of a balanced breakfast," says the BBC.

But, to get the claimed "equivalent of a glass of skimmed milk" a person would have to eat the whole jar, the story has Which? health and food campaigner Miranda Watson saying.

"The commercial included a voiceover saying: ‘Surprisingly, each jar contains 52 hazelnuts, the equivalent of a glass of skimmed milk and some cocoa’," says the story, adding 52 viewers and consumer group Which? complained the spread was also high in fat and sugar.

"We think it is highly irresponsible of Nutella to imply that their spread is healthier than it actually is, especially as the ad clearly encourages parents to give it to their children for breakfast," stated Watson.

In a statement, "Ferrero UK said it had not set out to mislead consumers, and the ad had been aimed at adults, not children," says the BBC.

Slashdot it!

Also See:
BBC - ‘Misleading’ Nutella TV ad pulled, February 27, 2008

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This entry was posted on Wednesday, February 27th, 2008 at 7:17 am and is filed under Advertising, TV. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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