p2pnet news | Movies:- A "deliberately provocative online marketing campaign" for Gregory Hoblit’s cyber crime thriller ‘Untraceable’ has been killed by facebook.

"Bloodthirsty online voyeurs" get a a sneak peak of a gruesome torture scene and the4 fictional web site url is killwithme.com, says Variety, going on:

"Taking its lead from the pic’s chilling storyline, in which a serial killer creates an untraceable website where he conducts violent and painful murders live on the net, a ‘Kill With Me’ page was posted on Facebook. The more fans the Facebook page received, the more of the torture sequence from the film was made available to view for free.

"But before the whole scene was unleashed online, Universal received a message from Facebook explaining that the page had been removed on the basis that ‘pages that are hateful, threatening, or obscene are not allowed’."

Adds the story:

"Consensus was summed up by Arvind Ethan David, CEO and producer, Slingshot, who argued that these new marketing techniques are essential in an age when film audiences have ‘long been treated like cattle, but are now starting to get angry’."

According to IGN.com, the Facebook ad used to read, "This guy is going to die. You want to see his stinking flesh burn and bleed and blacken? Until he’s some twisted dead thing? This is what you want. And I’ve filmed it especially for you. The more fans I get, the more I’ll show …" This page has also now been pulled from the site.

Here’s the YouTube ‘Untraceable’ video

Slashdot it!

Also See:
Variety – Facebook bans ‘Untraceable’ page, February 28, 2008
IGN.com – Universal Pulls Untraceable Promotion, February 28, 2008

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This entry was posted on Thursday, February 28th, 2008 at 11:08 am and is filed under Movies. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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