BBC iPlayer stalled
p2pnet news | TV:- Not surprisingly, Britons don’t appear to be falling over themselves to use the BBC’s much-touted, heavily DRM-ed, iPlayer online TV service, or services on other networks.
"Less than one Briton in five streamed or downloaded traditional TV programmes from the web using legal services offered by networks or internet services providers such as Tiscali, according to a survey of the nation’s digital entertainment habits," says Times Online.
"Virgin Media was the most popular offering, with 20 per cent of respondents saying that they used the service regularly or occasionally, followed by Channel 4’s on demand service, 4oD, which was used by 15 per cent and the BBC iPlayer, at 13 per cent.
"By comparison, Joost, the internet television provider set up by the co-founders of Skype, was used by only 4 per cent of people – despite the company having done deals with major media partners such as Sony, CNN, Viacom and Warner Music Group. The same number used BT Vision and Tiscali TV, which was formerly known as HomeChoice."
Meanwhile, Virgin Media will launch a marketing campaign starring Samuel L Jackson for its TV on demand service, "after the BBC’s iPlayer service launches on the platform," says Digital Spy, going on:
"Acting chief executive Neil Berkett has revealed that the BBC would be promoting Virgin as the only way to get the iPlayer on television when it launches on the service next month.
The Jackson campaign would "bring to life the company’s video on demand content" and reflects "video on demand and broadband service (being) at the heart of its consumer offer".
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Also See:
heavily DRM-ed – BBC iPlayer: still with DRM, January 15, 2008
Times Online – Internet TV slow to catch on despite BBC iPlayer, March 3, 2008
Digital Spy – Samuel L Jackson to promote cable iPlayer, February 29 2008
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March 3rd, 2008 at 4:22 pm
“Acting chief executive Neil Berkett has revealed that the BBC would be promoting Virgin as the only way to get the iPlayer on television when it launches on the service next month.”
have they not learned from the protest about it only working on windows.
p.s atlest they have maid a flash version for linux and mac(video quality good but not as good as drm’d wmv p2p version)
March 4th, 2008 at 7:42 am
When a product or service needs a celebrity endorsement to make people buy it, then it can’t be a good one.