Like their counterparts in the corporate music industry, the major studios have been unable to come to grips with operating in the digital 21st-century and are blaming their failures on copyright infringers.
Through their MPAA (Motion Picture Association of America), Time Warner, Viacom, Fox, Sony, NBC Universal and Disney have been aggressively targeting classrooms across the US, using teachers to plant specious corporate messages.
The idea is to “educate [read indoctrinate] millions of children about the importance of protecting copyrights,” say the studios blandly.
Intellectual Property law? For kids?
Schools slated for corporate invasion are in California, Florida, Georgia, Illinois, North Carolina, New York, Pennsylvania, Tennessee, Texas and the District of Columbia.
Leading the attack are Lucky and Flo, two Labrador retrievers touted in the messy Hollywood PR blitz.
They’ve been trained to detect chemicals used in the manufacture of optical discs and the MPAA is claiming this helps enforcers to locate ‘pirated’ product.
Of course, all it really does is use up already scarce resources and cause problems for companies trying to move product country to country.
Malaysia is currently being used to promote the idea and the dogs are now starring in a comic book to be force-fed to children with nary a word of protest from parents, school staffs or administrators, or local or federal government agencies.
Across the border, another industry organisation, Access Canada, tried to similarly foist a ridiculous character called Captain Copyright on Canadian schools.
Captain Copyright didn’t last long.
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