Google launches YouTube Insight
p2pnet news | Advertising:- Google now has a new way of keeping an eye on you and what you’re doing.
It’s launched YouTube Insight to offer advertisers more information about who’s watching what, when and where so ad-folk can more easily, and more accurately, “target their pitches”.
“The launch of Insight on Thursday comes as Google Inc. looks for ways to make money off its $1.76 billion purchase of YouTube in 2006,” says AdWeek, going on:
“Marketers who buy ads on YouTube already get a bevy of statistics about the performance of their ads. The new program breaks down viewership by day and shows the states or countries where most viewers are.
“A movie studio that uploads a trailer for free on YouTube could use those details to see where the clip is most popular and perhaps buy ads targeted to users in that region – on YouTube and even on television.”
Google is, of course, also spinning the application away from the fact it’s aimed at members of the advertsing community.
“A band could use that information to plan stops on a tour, while video producers who find their viewership peaks on Wednesdays could release new clips then,” says AdWeek. “Likewise, producers who see their shows peaking after three weeks would know to release a new episode every three weeks, and someone whose material turns out to be popular in Spain might want to release the next video in Spanish.
“With this information, you can concentrate on creating compelling new content that appeals to your target audiences and post these videos on days you know these viewers are on the site,” YouTube officials said in a blog entry announcing the program,” says the story adding:
“Some data will still be limited to paid advertisers, including information on how many viewers make it through 25 percent, 50 percent or all of a video.”
Of course, Google has a YouTube video hyping YouTube Insight.
Also See:
AdWeek – YouTube to Offer Users ‘Insight’, March 27, 2008
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