p2pnet - rss feed: Google ads on Yahoo
p2pnet news | Advertising:- The battle between and among corporate biggies over who’ll end up owning Yahoo has become even more of a farce.
At the bottom of it all, the companies are vying desperately to get you to read their advertisements and take them seriously to the extent you’ll go out and spend money on whatever it is they’re promoting.
In the most recent convolution, eager to “frustrate Microsoft in any way possible,” Google says it’ll run ads alongside a small percentage of Yahoo’s online search results in the United States.
Yahoo, “reportedly hopes to build upon the Google deal by combining its online operations with Time Warner Inc.’s AOL, which has been struggling to regain its stride after stumbling badly for years,” the Associated Press goes on.
Google already owns 5 % of AOL search advertising and handles its advertising. Now, its owner, Time Warner, will “make a cash investment” in return for 20%stake in the combined entity, says AP, quoting the Wall Street Journal .
Yahoo would use the Time Warner looot to buy back stock to, “put some money in shareholders’ pockets” and would pay between $30 and $40 per share for an unspecified amount of stock, according to the WSJ.
Microsoft has $42 billion in the pot but, “If Yahoo’s maneuvering raises the pressure for a higher bid, Microsoft reportedly may mount its counterattack with a surprising ally,” says AP, namely, Rupert Murdoch’s News, whose “media empire” already includes the Fox television networks, The Wall Street Journal and MySpace.
“If Microsoft and News Corp. were successful in a joint bid, it would unite three of the Internet’s most popular Web sites - Yahoo, along with MySpace and MSN.com,” the story adds.
And goodbye any semblance of serious competition, already something of a mockery.
Associated Press - Internet, media stars line up for Yahoo, Apreil 10, 2008
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April 10th, 2008 at 6:25 am
hmmmm……seems like someone wants to make on helluva monopoly
April 10th, 2008 at 3:16 pm
3 most popular sites… I might agree on MySpace, but the only reason anyone goes to MSN is because it is the default homepage in IE.
April 10th, 2008 at 5:20 pm
All Yahoo has to do is make advertising agreements (such as this one) with Google to kill a Microsoft hostile takeover. US trade regulators would not allow a merger of these three competitors. It would violate antitrust regulations.
At that point it doesn’t matter what the stockholders want to do short of throwing out Yahoo senior management and finding ways to void any contracts they signed before they went.