Net ads riled 2,980 people in 2007
p2pnet news | Advertising:- Jeeeez! Ow !!!
Makes you cringe just to look at it, dunnit?
Britain’s Advertising Standards Authority (ASA) annual report for 2007 shows a record number of advertisements (2,458) were changed or yanked following an all-time high of 24,192 complaints.
The top (if you can call them that) three were:
- A Department of Health anti-smoking campaign which featured people with fish hooks in their mouths and which raised objections that it was offensive, frightening and distressing (774 complaints)
- Cadburys’ TV ad for Trident chewing gum which people believed stereotyped and ridiculed black people (519 complaints)
- TV ads by Kepak UK showing a woman in her underwear on a rotating sofa which attracted complaints that it was offensive, sexist and demeaning to women (219 complaints)
Although TV was by far the most complained about medium, generating 9,915 complaints, “Significantly, internet advertising was the most complained about non-broadcast medium and the second most complained about medium overall,” says the ASA.
A total of 2,980 complaints were received about Net ads, “2,144 of which related to the content of websites and as such were outside the ASA”s remit,” says the report, adding:
“The most common issues raised by the public about internet content were pricing, availability of goods and charges.”
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May 1st, 2008 at 6:42 am
ow! Thats gotta hurt.
Hook, line & sinker.
The pic says it all.
May 1st, 2008 at 7:43 am
It’s only gonna get worse folks. Be prepared. The depths of depravity have not yet been explored to the full. That’s what it takes to continue to shock and offend.
May 1st, 2008 at 11:45 am
Yes. This Hook add bother me too.
Yet I totally hate the Tobacco companies who are a worst type of criminal organizations than the music companies since they actually kill people.
May 1st, 2008 at 1:24 pm
Instead of the fish hook “piercing” maybe they should show the autopsy of a smoker’s lungs after the smoker dies from tobacco!!!!
Yep, the cadaver on a table (in TechniColor) with it’s chest splayed wide open, the lung damage exposed, and a cigarette in it’s mouth!!!!
People need to get REAL and stop getting ‘offended’ over every little shitty thing that goes on! ….or at least keep their traps shut!!!!
May 1st, 2008 at 4:39 pm
Having been on the “hooked” end of smoking for 11 years of my life, I can truthfully testify that it is a sound, and accurate analogy.
I have been smoke free for 10 years now, and it was one of the most difficult accomplishments I have ever made in my life.
I see nothing wrong with the ad, it conveys a powerful message, in a stark and truthful way. Hopefully youth seeing that ad are steered clear from the intrigue of smoking, before they ever start.
May 1st, 2008 at 8:12 pm
Ads don’t convey messages to people to NOT do something…
They convey the opposite.
Anti-Drug commercials all fail in this sense.
The “Good-Life” ads are actually effective, and they usually have nice music.
For the internet: It’s called “Adblock Plus”, and it can block more than pectoral ads.
May 1st, 2008 at 8:14 pm
Edit: pictorial, not pectoral..
May 1st, 2008 at 9:55 pm
If companies had to eliminate everything that could possibly offend someone, somewhere, they wouldn’t be able to advertise at all. Some might consider that a good thing, but advertising is a necessary evil. Also, not all ads are bad.
As for the fishhook, I’ve seen worse. And by worse, I mean actual people doing things even more cringe-worthy in real life.
May 2nd, 2008 at 9:48 pm
The reason drug ads fail, is because they use more “propaganda” than actual scientific data.
The “war on drugs” cannot find sufficient scientific data to convince a large segment of the population from smoking marijuana, so they continue to recycle propaganda, similar in fashion, to the “Reefer Madness” movie.
The ads that urge people (children) to not smoke use valid data. The “fish hook picture” is a good analogy, and I stand behind that statement, I believe I am sufficiently qualified to testify on that. I find it hard to believe that anyone would see that picture as a motivating factor to begin smoking, rather than not smoking.
Drugs like crack, cocaine , heroin, amphetamines, mescaline, LSD, MDMA, etc. have properties that impact peoples lives in ways that are hard to advertise. No one advertisement can embody the zenith of depravity that is possible by abusing these drugs. The advertisements begin to take on a more comical feel, than that of a warning sign.
I have personally watched close friends lives go down the drain through use of these types of drugs. These drugs effect not only those that use them, but everyone around them as well. Not in a positive way.