MySpace cashes in on app developers
p2pnet news | Advertising:- In his continuing efforts to milk MySpace for all it’s worth, at the same time thwarting cany advertisers, Rupert Murdoch has launched a new ‘featured’ section.
Last week, it added an ‘apps’ link to the top of the MySpace header and, “began driving users to the applications page,” says the SocialTimes.
But, developers were complaining because the applications with the most installs, “were getting the most promotion”.
So, “MySpace decided to sort applications based on the date they were submitted”.
However, smart developers quickly twigged onto the fact if they did a resubmit and changed the date, they were able to increase the promotion of their applications, says the story.
The MySpace response? A ‘featured’ section.
“For the past 2 days all of the applications in that space are Slide applications,” SocialTimes says, continuing:
“Developers began inquiring with MySpace about why only Slide applications were showing up there. The result? At least one developer I’ve spoken with found out that MySpace is in fact charging for those apps to be ‘featured’.”
For how much?
“My sources have been pitched to at between $50,000 and $100,000 for one week as a featured application on the MySpace applications page.”
$100,000 for one week !?!?!?!? That’d keep p2pnet going for three years.
Anyhow, “This is the first platform which has actively attempted to generate revenue directly from application developers,” says the story, adding:
“Additionally, this could be bad news for companies with application ad networks as MySpace is now directly competing with them.
“Not only does this disincentivize Myspace to build viral channels for their platform but it also means there could be trouble for a lot of smaller application developers. Want to get more exposure for your application or build up your user base? You’ll have to pay MySpace if you want to do that in the short-run and will have choose between using MySpace and other ad networks in the space in the long-run.”
.
.Stumble It!
SocialTimes – MySpace Begins Charging for Application Promotion, May 1, 2008
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