p2pnet news | Advertising:- “As most people in the Facebook developer community are aware, the upcoming Facebook profile redesign is the biggest and most far-reaching project at the company so far this year,” says Inside Facebook, going on:

“Its impact on users and developers will be significant, and Facebook hopes it will create a better and more valuable experience for all.”

In other words, owner Mark Zuckerberg and his cohorts are working hard to put their Beacon advertising disaster behind them.

“Today, Facebook is announcing detailed specs on how Facebook applications will interact with the new profile page,” says Justin Smith, summarising the changes thus >>>

The Facebook profile redesign will have a big impact on the developer community. Developers will need to think long and hard about how to make their apps more valuable to users, specifically in the integration points that Facebook is providing.

While much of the first year of the Facebook Platform has been about virality, it will be harder for purely “viral” apps that don’t provide much value to users to grow - the second year of the Facebook Platform will be about engagement.

Kicking profile boxes off the default view of the profile page will definitely make it harder for users to discover and re-engage with applications.

Facebook must embark on a major user education campaign to help users understand the new tools they have to organize application content on their profile page (specifically, moving boxes between tabs and adding new app tabs) and share application content with their friends (specifically, the new feed publisher).

Ultimately, Facebook really doesn’t want the profile redesign to screw developers. They’re trying to find the right balance between user and developer interests to allow everyone to have a healthy long term relationship.

Facebook’s new profile page design, “will give users more granular controls and application developers some new tricks,” says CNET News.

Developers, “will get access to the new code,” and users, “the new interface a few weeks later”.

In another scheme, “We thought it’d be cool,” p2pnet quoted Javier Olivan, international manager at Facebook, as saying.

“Our goal would be to hopefully have one day everybody on the planet on Facebook.”

How?

By getting users to do all the translating.

For free.

. .Stumble It!

Inside Facebook - Facebook Profile Redesign - Detailed Specs & First Impressions, May 7, 2008
advertising disaster - Blockbuster sued over Facebook Beacon, April 17, 2008
CNET News - New Facebook profile page, May 7, 2008
all the translating - Facebook translates users into $, April 21, 2008

---

Use free p2pnet newsfeeds for your site. It’s really easy!

Subscribe to p2pnet.net | | rss feed: http://p2pnet.net/p2p.rss | | Mobile - http://p2pnet.net/index-wml.php

---

Net access blocked by government restrictions? Use Psiphon from the Citizen Lab at the University of Toronto. Go here for details. Download here.

This entry was posted on Thursday, May 8th, 2008 at 8:00 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

HOME

Viewed 4128 times