p2pnet news | RIAA News:- DRM isn’t dead. It only smells that way.
But seriously, “At a time when the top recording companies appear to be phasing out digital rights management,” RIAA technology unit boss David Hughes (right) is predicting its return, says CNET News.
It will, however, be a softer, gentler Digital Restrictions Management [aka consumer control] —- a good cop instead of a bad one.
Hughes is the guy who said during a trip to Canada, recently, “Raising awareness of the morality of free downloading doesn’t work, nor does litigation.”
Rather, “If you make the hassle factor high enough, people will pay.”
Beat them up, in other words. Sue ‘em into becoming good little corporate consumers.
Or try to.
CNET has him saying he made a list of 22 ways to sell music, “and 20 of them still require DRM,”".
He was on a panel at the Digital Hollywood conference when he stated, “Any form of subscription service or limited play-per-view or advertising offer still requires DRM. So DRM is not dead.”
Says CNET, “Hughes just stated the obvious. DRM still exists; one can find it at iTunes, RealNetworks’ Rhapsody, and at free-music service SpiralFrog just to name a few. But his statement was startling because the top four music labels have seemingly been warming up to unprotected music files.”
But DRM will reemerge in a big way, he says in the story, declaring: “I think there is going to be a shift. I think there will be a movement towards subscription services, and (that) will eventually mean the return of DRM.”
However, DRM must change, says Huges. It’ll have to be a, “sort of policeman that locks music a way” —- a mode where “consumers don’t notice DRM at all”.
“It’s about access,” he went on. “If they get that then they don’t care about DRM.”
Don’t count on it, Dave.
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