DRM is coming back, says RIAA
p2pnet news | RIAA News:- DRM isn’t dead. It only smells that way.
But seriously, “At a time when the top recording companies appear to be phasing out digital rights management,” RIAA technology unit boss David Hughes (right) is predicting its return, says CNET News.
It will, however, be a softer, gentler Digital Restrictions Management [aka consumer control] —- a good cop instead of a bad one.
Hughes is the guy who said during a trip to Canada, recently, “Raising awareness of the morality of free downloading doesn’t work, nor does litigation.”
Rather, “If you make the hassle factor high enough, people will pay.”
Beat them up, in other words. Sue ‘em into becoming good little corporate consumers.
Or try to.
CNET has him saying he made a list of 22 ways to sell music, “and 20 of them still require DRM,”".
He was on a panel at the Digital Hollywood conference when he stated, “Any form of subscription service or limited play-per-view or advertising offer still requires DRM. So DRM is not dead.”
Says CNET, “Hughes just stated the obvious. DRM still exists; one can find it at iTunes, RealNetworks’ Rhapsody, and at free-music service SpiralFrog just to name a few. But his statement was startling because the top four music labels have seemingly been warming up to unprotected music files.”
But DRM will reemerge in a big way, he says in the story, declaring: “I think there is going to be a shift. I think there will be a movement towards subscription services, and (that) will eventually mean the return of DRM.”
However, DRM must change, says Huges. It’ll have to be a, “sort of policeman that locks music a way” —- a mode where “consumers don’t notice DRM at all”.
“It’s about access,” he went on. “If they get that then they don’t care about DRM.”
Don’t count on it, Dave.
Stay tuned.
.
.Stumble It!
CNET News – RIAA: DRM not dead and likely will make comeback, May 8, 2008
hassle factor – ‘We’re all musicians trying to make a living’, May 3, 2008
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May 8th, 2008 at 1:31 pm
However, DRM must change, says Huges. Itâll have to be a, âsort of policeman that locks music a wayâ â- a mode where âconsumers donât notice DRM at allâ.
Ah, so how is blocking someone’s attempt to copy or transfer music not going to be noticed??
May 8th, 2008 at 1:41 pm
” But DRM will reemerge in a big way, he says in the story, declaring: âI think there is going to be a shift. I think there will be a movement towards subscription services, and (that) will eventually mean the return of DRM.â
Like the DRM that caused MS customers to lose all access to what they bought and
paid for ?
No one is going to forget that in a hurry.
May 8th, 2008 at 1:54 pm
That thing with the MS customers you mention ? I will NEVER forget that.
May 8th, 2008 at 2:11 pm
Forget DRM. You will not sell me the first DRMed file. For my lifestyle, I refuse to accept DRM as part of the package. So that means I won’t buy these “things”. Why buy DRMed files that reward you will a hassle factor for your time and money, when you can go download it without having to deal with this crap?
Something the industry has not figured out yet. Give the customer what s/he wants, the way they want it, or lose out on the sales. Rental is not in the picture. Not today, not tomorrow. If the only were rental or nothing; I’ll pick nothing and keep my money. Simply it is not worth it. Paying a month subscription, which the corporations drool over, isn’t gonna happen. Not when at the first sign of the idea of a change, the corporations selling DRM will close shop locking you out of the use of your purchase.
If and when I spend money on a product it is mine to do with as I see fit. If it isn’t that way, then no money is leaving my pocket for it. Get over the idea of lock out is where it is at, isn’t going to happen when it comes to paying for something.
No matter how much the majors want to sell it their way, the product is only worth what the customer will pay for it. I don’t see anything worth paying for in this sort of package and here’s the kicker. I’m not the only one that sees it this way.
Wonder why they had to drop DRM from their sales packages in the first place?
May 8th, 2008 at 2:54 pm
I haven’t seen any evidence of “kinder gentler” DRM. Most of the DRM scams seem to have some kind of repeat “phone home” component, which means you are screwed the moment the company that sold you that software(or “licensed it’s use” as they put it) shuts down their servers, unless they decide to release a patch to no longer require the software to check in to work, which is very unlikely. Even paying customers would be advised to dl some kind of crack to get rid of this turd. Please note I’m NOT referring to a rental service, that is a different animal.
May 8th, 2008 at 2:56 pm
DRM is laughable to me. People are getting smarter and finding more and more ways to beat the system. Everybody at least knows someone with limewire. I remember I tried to rip the first velvet revolver cd from my friend and then burn a copy before i had an mp3 player, and I had my first contact with a DRM protected CD. With a little research on the web, I figured out that there are programs that record your pc’s audio output in real-time – I downloaded the program, played & recorded each track and voila! my own homemade DRM-free mp3′s. DRM won’t stop anyone with the will and enough intelligence from circumventing it. Now if I want something I’ll just do a google search and download to my ears’ content. I don’t even need p2p programs to do it, it’s all out there on the internet. The people DRM is capable of stopping are probably not the people who are trying to get music illegally. So imo, it is a collosal waste of time and money. Whoever is going to pirate will pirate, and whoever is going to pay will pay.
May 8th, 2008 at 3:35 pm
If people are stupid enough to pay for DRM, then they deserve exactly what they get. ’nuff said!
May 8th, 2008 at 3:52 pm
It doesn’t matter how inconvenient it is. All it takes is one person to rip it, and release it as an mp3, and all there DRM is meaningless.
If people can’t do what they want with the music they buy, then they will probably stop buying and go back online to get the “good version”.
May 8th, 2008 at 4:42 pm
âIf you make the hassle factor high enough, people will pay.â WRONG
If you make the hassle factor high enough, people will look elsewhere for their music
IMHO if you simply give people what they want (good music) in a form that lets them us it in the ways they want to (without DRM infection) enough people will pay to make the music business a reasonably profitable enterprise. The kicker there is “reasonably profitable”. There will never be enough money to satisfy the greedy a-holes we are talking about. And that’s really THE problem, and not just with the music biz…
May 8th, 2008 at 6:48 pm
” âIf you make the hassle factor high enough, people will pay.â
I hate to sound like a broken record, but AllofMP3 proved that the opposite
was true.
Remove all the hassle, and make the price fair, and people will pay, because
they DO want to support the artists.
The RIAA sued the right model out of existence.
They didn’t want the proof that they are full of shit to exist.
May 8th, 2008 at 7:12 pm
Subscription service. I would rather stick red hot pins in my eyes. Another stupid idea, just reduce your f**king prices.
May 8th, 2008 at 7:35 pm
You can beat me up with DRM all you want but I still won’t buy it.
This guy looks really sincere huh? BTW has he heard of ties?
^ Reduce prices (a nightmare)
May 8th, 2008 at 7:39 pm
MP3, that’s the ticket. Kids are better educated these days, so sorry [not]
May 8th, 2008 at 8:51 pm
These people are morons for bringing back this DRM bullshit and not following Nine Inch Nails’ example.
May 9th, 2008 at 12:22 am
I cannot let you do that, Dave.
May 9th, 2008 at 12:31 am
Too late, Dave. Now that everyone knows of your nefarious plot to enforce DRM, we’ll notice it harder than ever before. Nice way to shoot yourself in the foot.
May 9th, 2008 at 4:29 am
Well, let’s face it: they want DRM because, as someone on Arstechnica told me, they want you to pay numerous times for numerous formats for numerous players. Once for your phone as a ringtone, once for your mp3 player, once for your computer, etc etc etc.
DRM needs to go the way of the dodo and it needs to be made illegal, period and done with.
May 9th, 2008 at 6:32 am
So.. the RIAA does not want to sell music anymore I understand?
May 11th, 2008 at 10:37 pm
johnnyg0
Where have you been? They lisence you to listen to it on a single format, but don’t share, lend, or play it so others can hear it. That’s against the law. Then when either the format wears out (record. tape, cd) or they decide to turn off the authorization system (every type of DRM’d formats out there) they expect, no demand that you repurchase it. It’s the law, or will be when they are done purchasing said law.
May 28th, 2008 at 4:00 am
Talk about flogging a dead horse. Ah well, let them wallow in their miserable ignorance if it keeps them out of p2p
May 28th, 2008 at 4:03 am
haha suckers. Couldn’t kill mp3 could ya? Not a hope in hell. Too bad ya can’t add yer drm crap to that eh? Dream on …
May 28th, 2008 at 4:07 am
Dave, I cannot let you back in >:-D