Is Yahoogle nigh?
p2pnet news | Advertising:- Microsoft’s basic problem is this, opines Danny Sullivan on SearchEngineLand, qualifying his observation by stating, “I actually want Microsoft (along with Yahoo) to provide a strong counter-balance to Google.”
“After five years of going after Google in search, Microsoft has failed to make a dent in the big G. Millions – billions, I suppose – have been spent on the project,” he says. “Huge technological effort has gone into the challenge. What’s to show for it?
“Google’s at all-time highs in the US and Microsoft has lost share.”
And that’s definitely the way Do No Evil wants to keep it as it sidles up to Yahoo.
“Google Inc.’s top executives expressed hope Thursday that the Internet search leader will be able to form a potentially lucrative advertising partnership with Yahoo Inc. —- a deal that would lower the odds of Microsoft Corp. renewing its attempts to buy Yahoo,” says the Associated Press.
“We have been talking to Yahoo and we are very excited to be working with them,” it has Google co-founder Sergey Brin stating earnestly before the company’s annual shareholders meeting.
“We share a lot of values with them.”
Really 
The companies are, “vying desperately to get you to read their advertisements and take them seriously to the extent you’ll go out and spend money on whatever it is they’re promoting,” said p2pnet recently, continuing:
“In the most recent convolution, eager to ‘frustrate Microsoft in any way possible,’ Google says it’ll run ads alongside a small percentage of Yahoo’s online search results in the United States.”
Now, “Google’s top executives on Thursday gave a glimpse into how it might try to deflect antitrust concerns of a possible ad-sharing deal with rival Yahoo, advising observers to look at the overall ad market,” says CNET News.
“You are narrowly focused on search advertising,” it has Brin saying. But advertising as a whole is, “much broader, and Internet advertising is much broader,” he states.
“The observation has bearing on the issue of whether Google has a monopoly and whether a deal with a rival would therefore reduce competition,”says the story.
Adds CEO Eric Schmidt:
“Advertisers always have multiple choices. It makes sense (for advertisers) to always use more than one. It’s incorrect to assert there’s lock-in or opportunity for dominance in the ad space. Don’t map (computer) platform economics to ad economics.”
Reduce competition?
Yahoogle?
.
.Stumble It!
SearchEngineLand – Leaving Las Yahoo: Microsoft’s $5 Billion Mistake?, May 4, 2008
Associated Press – Google execs hope for long-term ad deal with Yahoo, May 7, 2008
p2pnet – Google ads on Yahoo, April 10, 2008
CNET News – Google addresses antitrust issue on Yahoo ad deal, May 8, 2008
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May 9th, 2008 at 1:18 pm
Google will be our supreme ruler and steve “blow” jobs will be his pawn.
lol
May 10th, 2008 at 5:49 am
The last thing we want is M$ controlling internet search and the desktop OS. Google supports open source through it’s summer of code, can the same be said of M$?
May 10th, 2008 at 5:54 am
M$ wants every piece of the pie; search, OS, portable player. We have to be careful not to let it dominate any other areas. Look what they did to desktop OS competition, all but killed it through making shady deals with OEMS to pre-install windoze; the M$ tax. Do you really want the same to be with search?