p2pnet - rss feed: ‘C-Suite’ execs like blogs
p2pnet news | Advertising:- America’s most senior captains of industry are ” voracious users of all media channels - including digital media - to fill their information needs,” says a new report.
The “highest echelon of America’s business community”, aka ‘C-Suite’, was the target of , so-called ‘Business Elite Study’ and its results conclude that while C-Suite inhabitants agree the Net is a, “valued source for information,” almost half (47%) say it’s made, little difference in their reading of business publications”.
The report even has a section devoted to what it calls C-level Tech Toys.
Almost three out of four (71%) own cellphones with cameras and multi messaging, and almost as many (68%) own laptops,” says the report, going on that more than half (60%) already have HDTV, and almost half (40%) own iPods.
And more than one-third already have Blackberries (36%) or Satellite Radio (35%).
- CEOs TIVO: More than one-third (35%) have used a DVR/TIVO to record or playback a TV program in the past month, with almost one-third having watched video-on-demand.
- Downloading Content: In a month’s time, more than two-thirds of the C-levels surveyed (68%) have downloaded videos or clips from websites or received email newsletters/alerts on their computers. About half (49%) have streamed or watched broadband videos from websites on their computers.
- C-level Internet Commerce: More than three-fourths of C-level executives surveyed are already using the Internet to make their travel or flight reservations (78%), and well over half (57%) regularly buy products or services online.
- Being Tech Savvy is Key: Executives at the top also know that keeping up with the latest technology is vital to the success of their businesses - about three-fourths (72%) agree, with the same number agreeing that a business publication’s website is an important part of its offerings (72%).
- Blogging in the C-Suite: They are into blogs too - almost one-third (30%) read blogs and a small number (4%) contribute to blogs.
Meanwhile, “using a publication’s website is part of the daily routine for about two out of five (38%),” says Ipsos MediaCT.
“Looking at the sources they turn to first for help in business, we see that the Internet and business magazines lead as the main source for C-suite executives,” it states, going on, “However, there are healthy percentages for national newspapers and local papers. For their main sources of business information, responses are more dispersed, with the same sources leading, along with the addition of cable TV.”
Top websites visited by ‘US Business Executives’ and ‘C-levels’ are heavily news-oriented sites, says the study, continuing >>>
These include the largest portals and search engines, followed by cable news and newspaper sites. C-level website usage is similar to that of business executives overall, with slightly higher percentages for C-levels viewing some business information sites:
More and more, America’s Business Elite have also embraced other forms of new media and technology. These attitudes of business executives at large are often more pronounced by C-level executives. While more than half (58%) of all business executives are buying goods and services on the Internet, C-levels are one notch above in wired behavior and new media usage.
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May 13th, 2008 at 3:37 pm
But what we really need are politicians who use and understand digital media.