p2pnet - rss feed: Microsoft European P2P file sharing deal
p2pnet news | Advertising:- Bill and the Boyz have found a way to make P2P file sharing a money earning proposition in Europe, at the same time hooking it into advertising.
Today is the European launch day for Messenger TV under which MSN instant messenger users will be able to select and share clips with friends, says the Guardian.
This’ll make Messenger TV a “powerful additional sharing experience” that will be a major draw for advertisers looking to tap into the huge youth market that uses instant messaging,” the story has MSN UK’s Peter Bale saying.
And, “This is the first time we have taken video in a meaningful way to a younger audience that might not visit MSN Video [on the main MSN website],” said Rob Crossen, another MSN UK mouthperson.
“Advertising opportunities will include pre-roll ads and a banner that runs at the bottom of the Messenger TV window”
The new MTV, “will offer premium content from companies such as MTV and BBC iPlayer and users will be able to share videos with a friend, view them simultaneously and chat while it plays,” says MarketingWeek, adding Island Records will be the first UK advertiser.
Users can watch and send clips of as long as four minutes from shows including How to Look Good Naked, says the Hollywood Reporter, continuing:
“Initially the service was understood to block Web links from YouTube, but this has now been rectified”.
Yesterday, ” ‘As some of you noticed, we had a problem from Friday night to Saturday morning where our Messenger service was incorrectly blocking some legitimate IP addresses,’ admits Microsoft spokesman Dharmesh,” p2pnet posted, going on:
“Could it happen again? Dharmesh says Microsoft still hasn’t figured out why the blocks happened.
” ‘We are still investigating the specific reason our partner made these incorrect blocks and we will work with them to improve their process for detecting harmful URLs while not blocking safe ones,’ he says.”
It goes without saying the Microsoft “sharing” will be a DRM experience.
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.Stumble It!
Guardian - EMI and Channel 4 sign up for MSN TV launch, May 12, 2008
MarketingWeek - Microsoft launches Messenger TV, May 12, 2008
Hollywood Reporter - Microsoft starts Messenger TV in Europe, May 12, 2008
p2pnet - Microsoft blocks YouTube urls, May 13, 2008
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May 14th, 2008 at 6:59 pm
DRM may be here to stay and ads may be a staple of the Web but users are free to do everything possible to avoid such, which may include entire sites and apps. Clearly it is NOT what people want, if it ever was, and profiteers will need new marketting tools. That is, not spyware, which obviates trust, but giving them what they want. What do they want? What would they pay for? You have to ask them. Most would tell you freely. They also need a secure and efficient way of paying. Many can’t use or don’t like Paypal type of methods for various reasons, including it’s complicatedness.
May 15th, 2008 at 4:25 am
MSN messenger ?
No thanks !
May 15th, 2008 at 7:49 am
I think most would like advertising to utterly disappear for similar reasoning.
I’m pretty sick of (telephone) cold calls, automated calls and mail shots that tend to presume you don’t know what’s best for you.
The above are pretty transparent methods to try and trick the receiver into accepting a ‘level 2′ incursion into their privacy. Even many recent ‘Charity’ mail shots I’ve got have disclaimers in tiny lettering that this is a for profit concern!!!
If you have signed up to not receive these and still do, every single call is unlawful (uk) and should be reported, but even that is frustratingly difficult to do.
Using Firefox and a couple of addons + HOST file and other safeguards pretty much removes every single advert and annoying bit of code from the internet.
The death of advertising comes when the companies that employ advertisers realise that people want to buy stuff and spend their money, but on things THEY CHOOSE and will find FOR THEMSELVES using the internet search engines to find the points of sale or the best solution for them. Trying to force decisions will put off more prospective buyers than it will encourage. I don’t need to run a survey to prove that.
In my pleasant future utopia, the advert dies replaced with nothing but the search tools that already exist and even Google does not skew search results in favour of the retailer or manufacturer that pays the most…
Ye Ken, Ken?