p2pnet news | Advertising:- Today is (another) Microsoft money day.

Because today is the day Bill and the Boyz open a new site in an unsavoury alliance with eBay and its No Australians Please PayPal to lure consumers who search on Microsoft Live and make a buy on eBay.

“Microsoft believes the Live Search Cash Back program will align the interests of consumers and the search engine, putting Microsoft ‘on the same side as the consumer’,” says SearchEngineWatch.

That’ll be the day

At any rate, “The job of Live Search will be to match the most relevant products with the most relevant consumers,” the story says, observing the technology is based on the acquisition of Jellyfish by Microsoft last year.

“Jellyfish founder Brian Wiegand is a group manager at Microsoft,” it says, contininuing he said Microsoft is “investing heavily in shopping and e-commerce”.

SearchEngineWatch also quotes Microsoft’s official statement, to wit:

“On Wednesday, we will be announcing a major new initiative that our search teams have been driving. We are getting better and better with our core algorithmic search, and at the same time, we are investing to differentiate in vertical experiences and to disrupt the current model.”

. .Stumble It!

No Australians Please - eBay says no compulsory PayPal in US, May 12, 2008
SearchEngineWatch - Microsoft to Launch “Live Search Cash Back”, May 20, 2008

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This entry was posted on Wednesday, May 21st, 2008 at 11:28 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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