But this year, police will be in force —- PDA Police.
However, it’s not because the owners have suddenly gone anti-personal digital assistant.
Rather, it’s because they say they want to, “encourage parents to disconnect from the office and reconnect fully with their families”.
PDA police will be onsite to enforce the ban and any adult caught using a PDA will be asked to report to one of five “PDA Drop Off Zones” where they’ll be asked to leave their PDA’s for the day, says the Alton Towers site.
If the scheme is successful, it’ll be introduced full time.
But for the moment, the PDA Free Zone will be enforced only between during May Half Term (May 25th – June 1st inclusive), it says.
“We are prepared to take drastic action to ensure that parents really leave their work behind!” – according to the company’s Russell Barnes.
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