p2pnet news | Advertising:- Google uses all kinds of occasions to tart up its logo. But Memorial Day in the US isn’t one of them, a fact which has led to it being heavily criticised.

On Monday, May 28, 2007, it, “once again failed to create a special logo to mark Memorial Day - exactly as they fail to do every year, despite the fact that they mark dozens of lesser or contrived ‘holidays’ with special logos,” says ZombieTime.com, going on Google’s, “so-called excuse for this behavior is laughable”.

Says Do No Evil >>>

If we were to commemorate this holiday, we’d want to express reverence; however, as Google’s special logos tend to be lighthearted in nature, this would be a particularly challenging design. We wouldn’t want to create a graphic that could be interpreted as disrespectful in any way.

Oh.

But just how difficult could it be to come up with a respectful design? - wonders the post, going on, “Perhaps we can show Google that it’s not so hard by simply making some Memorial Day Google logos of our own.”

The two on the right are examples. The first is by Royce K, and the second by Yair S, and there were 20 others, all good.

ZombieTime says the 22 were sent to Google which, “never responded or even acknowledged receipt of the submission”.

Well, guys, that’s par for the course with Google.

Yahoo, though, recognised the opportunity for product promotion.

“Memorial Day is a United States federal holiday that is observed on the last Monday of May (observed in 2008 on May 26),” it says on a special Memorial Day web page, going on:

“It was formerly known as Decoration Day. This holiday commemorates U.S. men and women who have died in military service to their country. It began first to honor Union soldiers who died during the American Civil War. After World War I, it was expanded to include those who died in any war or military action.”

The Yahoo the Patriot uses links to Purple Hearts, The Wall, POW/MIA, Donate and Vets for Peace to pump advertisements.

Which is worse? Ignore the day altogether (Google) or cheapen it (Yahoo)?

It’s a toughie

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This entry was posted on Tuesday, May 27th, 2008 at 6:38 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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