p2pnet news | Mobiles:- Apple has made a 30-minute feature starring the iPhone 3G.

It doesn’t, as yet, have a title.

I, Phone, maybe?

IDG News Service’s Matt Hamblen loves it and so, by implication, does the New York Times, which is also running it, crediting Computerworld.

Actually, it’s not really a movie. It’s a long, drawn-out puff piece with Bob Borchers who’s “not a professional actor, as many have thought,” in the supporting role.

He’s not, though, a thespian. Rather, he’s the senior director of the Apple iPhone product line.

Wonder if he’s also a member of the actors’ union?

Anyway, “Analysts said the video is unusual in smart phone marketing,” Hamblen raves, going on >>>

It is also distinctive because, at 30 minutes, it is lengthy and intimate, with a narrator talking directly at the audience, with up-close demonstrations of how an application works.

Many other cell phone makers and cell phone carriers have elaborate marketing campaigns and offer users the ability to hold and try out phones in their stores before making a purchase, but the video shows how far Apple is willing to go, analysts said.

But we already know how far Apple is willing to go.

To any lengths.

Interestingly the piece isn’t being run under ‘advertising’ or ‘marketing’.

Instead, it’s presented under ‘technology’

. .Stumble It!

New York Times - Apple’s Video of iPhone 3G Shows Its Marketing Prowess, July 2, 2008

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This entry was posted on Saturday, July 5th, 2008 at 6:49 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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