Comments on: Big Music vs The Winds of Change http://www.p2pnet.net/story/16338 p2pnet.net - reader powered Wed, 01 Feb 2012 15:11:09 -0300 http://wordpress.org/?v=2.8.4 hourly 1 By: We7Steve http://www.p2pnet.net/story/16338/comment-page-1#comment-582769 We7Steve Fri, 11 Jul 2008 12:18:39 +0000 http://www.p2pnet.net/story/16338#comment-582769 <p>It must be pointed out that there are plenty of new business models arising too. We7 purely funded by advertising, so rather than penalising the consumer for downloading, they make the advertisers pay in return for effective targeted advertising. Bands get paid, the consumer gets their free music in a safe and legal environment and the advertiser gets to whisper in the ear of a uniquely targeted audience.</p> <p>Steve Purdham<br /> CEO - We7<br /> It must be pointed out that there are plenty of new business models arising too. We7 purely funded by advertising, so rather than penalising the consumer for downloading, they make the advertisers pay in return for effective targeted advertising. Bands get paid, the consumer gets their free music in a safe and legal environment and the advertiser gets to whisper in the ear of a uniquely targeted audience.

Steve Purdham
CEO – We7

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