p2pnet news view | Advertising:- Looks like Microsoft wants to mimic Google Adsense and Yahoo Publisher Network.

A new pilot program called the Microsoft adCenter will begin on July 21, says TechCrunch, but, “No word on how Microsoft will get more money to these sites than what is offered by Google today.

It goes on, “Putting ads on third parties is a controversial product, since advertisers expect the kinds of click throughs and conversions that they get from search. Earlier this week Google was sued for fraud because ads placed on parked pages weren’t producing results.”

TechCrunch is running a Microsoft email which pretty well sets it all out and which reads, in part »»»

We would request that you agree to take part in the pilot for at least two months or two full payment cycles.

Only publishers who are U.S. based may take part; completing a W9 form is necessary to receive payment.

Click rates will be closely monitored during the pilot and publishers whose click rates give cause for concern or are anomalous will be removed from the program and will not be paid for clicks on their ads.

Microsoft can make no guarantee regarding the amount of any payments you may receive for the ads shown on your website during this test although the purpose of the program is to monetize your site with contextual advertising.

We would ask that you not use a third party provider to serve Microsoft ads during this test program. If this is an impossible obstacle for you, please contact me about it.

For the purposes of the pilot, you will be limited to a single account but you may implement ads on up to ten approved web properties that comply with the Microsoft adCenter editorial guidelines.

Stay tuned.

. .Stumble It!

New York Times -Opera Mobile 9.5 beta released, July 18, 2008

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This entry was posted on Friday, July 18th, 2008 at 9:12 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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