p2pnet - rss feed: ‘Major Labels Are Obsolete’
p2pnet news view | Advertising:- A week ago today David Barrett tried a Google advertising experiment.
“I gave it a $25/day budget and bid the $0.10 minimum,” he said. “It immediately showed up, and appeared every time I refreshed for at least several hours. According to Google, it was shown 6,607 times.”
With that, Barrett popped his own bubble in which he was wondering if ads were on their way out.
They’re not, he decided, and in June, Hypebot proved it again.
“Columbia Records is running ads from Vonage and Google’s AdSense on their from page and throughout their flagship site,” it reported , going on:
“Even if it’s somehow OK to put ads on a corporate web site, is this really the best Columbia can do? Couldn’t they at least attract some hip fashion or lifestyle companies? Or why not trade ads with someone like Last.fm that they’re paying good money to be on?”
So?
Time for another Google ad experiment.
“There are many reasons why corporate and artist sites should not carry advertising,” says Hypebot in a new post, going on »»»
But the most obvious one is that outside ads change the conversation. In one of the few places that a marketer can completely control their message; they’re sharing the stage with outsiders who have a different agenda.
To prove the point, I placed this ad via Google AdWords in rotation yesterday on the front page of the main Columbia Records web site columbiarecords.com:
Major Labels Are Obsolete
R.I.P. or learn and thrive.
Music. Tech. The New Music Business
Hypebot.comAs of this morning for a mere $3.37 in click thru fees, 6417 people visiting Columbia Records flagship site were delivered the message that this company is obsolete.
“Could that have been worth the share of $3.37 that parent Sony BMG will receive?” - wonders Hypebot.
.
.Stumble It!
experiment - 2nd internet bubble: unpopped after all, July 24, 2008
Hypebot - 2nd internet bubble: unpopped after all, July 28, 2008
Hypebot -Hypebot Infiltrates Columbia Records Site With Anti-Label Ad, July 29, 2008
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