p2pnet news view | Advertising:- You’d think that with all the trouble booze is causing entertainment cartel stars and starlets they’d be avoiding alcohol like to plague.

But that’s not the case.

First Sylvester Stallone, “whose film character John Rambo killed Soviet troops by the dozen in Afghanistan and whose Rocky Balboa humiliated Soviet boxer Ivan Drago,” is to “shill” a brand of Russian vodka, said the Associated Press recently, going on.

“Sources valued the deal at $1 million.  Stallone will pitch the product under the slogan: ‘There is a bit of Russian in all of us’.”

Now, “Everyone knows about Jessica Simpson’s daisy dukes body and healthy lifestyle,” says a press release.

And that makes her the perfect candidate to front a beer for “stallions” and “fillies”.

“The all-American beauty and world-renowned entertainer has a passion for working out and making healthy food choices,” says the puff piece, quoting her as saying:

“Yes, I work out and take care of myself, but I also like a cold beer once in a while.”

Enter a, “new light beer with functional additives is Simpson’s new favorite beer — Stampede Light Plus(R).”

Functional additives, eh?

The statement goes on, “Stampede Brewing Co. was looking for a global icon that represented its core values: healthy living, individuality, and personal responsibility.  Jessica Simpson, an entrepreneur in her own right, was the obvious choice.”

‘Global icon.’ Riiiight.

The company even uses former British war time leader Sir Winston Churchill in its advertising, declaring »»»

 Winston Churchill once said, “I have taken more out of alcohol is alcohol is taken out of me.” We wouldn’t want to argue with wise, old Winston. But, still, he’s only partly right.

Oh! How’s that?

“Drinking alcohol does take something out of your,” says the ad blurb, “vitamins”.

Oh.

But not to worry. Stampede Light is boosted by a “little extra ‘plus’.”

Plus what?

The ad doesn’t say, but the implication is it has vitamins and is therefore good for you.

And if Jessica likes it ……

. .Stumble It!

Associated Press - Sylvester Stallone shills Russian vodka, August 17, 2008
press release - Jessica Simpson Lends Healthy Image for Drink Smart Campaign, August 20, 2008

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This entry was posted on Wednesday, August 20th, 2008 at 7:48 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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