p2pnet news view | Advertising:- “All the parts of the internet are on the iPhone,” promises Apple in a UK TV advertisement.

But they’re not, two people complained to Britain’s Advertising Standards Authority.

The ad misleads consumers by over-hyping the unit’s Net capabilities, they said.

So the agency has ordered the TV ad mustn’t be broadcast again in the same form, says The Guardian.

The ad showed the, “navigation prowess of the iPhone, with images zooming in on a weather forecast for Cape Town and a map of how to get to Heathrow airport,” says the story.

But the ASA received two complaints saying the claim was misleading because the iPhone doesn’t support Flash or Java, “which are both integral to many web pages”.

“Advertising pre-vetting service Clearcast said the ad had been given the green light for broadcast after a ‘demonstration and the advertiser’s assurances’,” says The Guardian, adding:

“However, the Advertising Standards Authority said that claims made by Apple implied that ‘users would be able to access all websites and see them in their entirety’.

“Because the ad had not explained the limitations of the iPhone, the ASA concluded that ‘the ad gave a misleading impression of the internet capabilities of the iPhone’.”

The Guardian - Apple iPhone ad banned over misleading internet claims, August 27, 2008

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This entry was posted on Wednesday, August 27th, 2008 at 7:36 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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