A year after her MTV VMA disaster, Britney Spears “overshadowed’ the 2008 event without actually doing anything, by all accounts.

Her appearance was, “so hyped by the network” all she had to do was, “read a cue card at a mile a minute,” and, ” walk around with a beauty pageant smile,” says Ann Powers in  the Los Angeles Times.

She won Female Video, Pop Video and Video of the year, “which would have been impressive at any other awards show,” says the story, but, “But this sweep felt meaningless, not only because the actual winners are the least important part of this staged and schticky media event.

“What viewers witnessed every time Britney took the stage (or appeared in an MTV promotional skit, like the dull one that preceded her opening the program) was not only an expensively refurbished body in a laudably tasteful silver dress, but the relaunching of a brand.”

Adds Powers, “Accepting her kudos, she betrayed no happiness or even relief. She acted as if . . . she knew it was going to happen.

“I’m not saying the awards were rigged. Such accusations are ridiculous, irrelevant in fact, since when it comes to actual honors the VMAs are more satirical than serious. But amid the show’s usual weird juxtapositions (Kid Rock and Lil’ Wayne, why oh why?) and accidental joys (wasn’t it great when Tokio Hotel won for Best New Artist?), Britney’s triumph felt almost scheduled.

Los Angeles Times - How was Britney Spears’ MTV comeback?, September 7, 2008

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This entry was posted on Monday, September 8th, 2008 at 8:48 am and is filed under Music. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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