As far as hardware is concern I am not dying for the Apple desktop systems but I must say that the laptops are little marvels of design and quality matched only by Lenovo right now. Also the OSX socket (just like the Linux sockets) is vastly superior to the window soxket and Safari is way better than IE. Microsoft are planning to drop IE.

But it wouldn’t be used.

It didn’t take (at a minimum) a creative director, graphic artist, story board artist, copyrighter (billable) and seven brainstorming sessions over lunch (billable) to come up with nine ‘concepts’ (billable), three focus groups (billable), four rough takes (billable), the final screening (billable), the final shoot (billable), and 13 high level executive media briefing lunches (billable) and then the final media lunch where it’s presented, with freebies, to low level media hacks (billable).

I’m just making it up, but it’d be something along those lines — if not worse.

Final cost? $2.9 milllion.

Cheers!

Want an ad that will actually work and catch people’s attention? Show the Windows guy surrounded by piles of software boxes including tons of games, with more being continuously delivered as the ad goes on. So much software that he can’t even keep up with it. Meanwhile the Mac guy has one or two little piles. Every time the delivery guy comes on the screen, Mac gets all excited and then depressed as the guy walks right by the Mac to deliver all the software to Windows. Finally at the end of the ad, Mac gets one single piece of new software. Windows looks over and comments “That’s a great one, I had that last year.”

(You’ll probably notice that I didn’t call the Windows guy “PC”. That’s because PC stands for “Personal Computer”, which means ANY computer. Despite current usage, “PC” is not a name owned by Micro$soft or any other Intel/Windows based company.)