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Iron Man flick preloaded on Dell PCs

p2pnet news view Movies | Products:-Will this start a “new wave in PC sales,”?

Writing in TechCrunch, Don Reisinger thinks it might.

‘This’ is a joint marketing plan under which Paramount Pictures’ “Iron Man” movie can come pre-loaded on Dell PCs, “for anyone who wishes to order the unit”.

Details are, “a bit disappointing,” says the story, noting Paramount is the only studio that’s signed on and “Iron Man” is the only film being offered.

“Iron Man” will feature on Dell’s Inspiron, Studio, and XPS models and can be added as an option during the purchasing process, it says.

Cool! A free movie!

Think again.

“Much like the DVD, the film pre-installed on Dell computers will run you $20 and feature the bonus footage contained on the DVD,” says TechCrunch.

But you’ll be able to copy it for viewing elsewhere, though. Right?

Not even that.

It’s loaded with DRM, meaning you’ll only be able to burn it once, says the story.

No need to stay tuned.

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TechCrunch – Now You Can Buy Computers Pre-Loaded With Movies, September 30, 2008


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6 Responses to “Iron Man flick preloaded on Dell PCs”

  1. f4te Says:

    is it at least high-def?

  2. Henry Emrich Says:

    Uhhh….
    So for an extra twenty bux we get the exact same thing as comes on the DVD, but it’s Pre-loaded? WTF idiotic marketing strategy is THIS?

  3. D Says:

    This one time, I thought about buying a Dell. Six seconds later, I realized how foolish that would be.

  4. catflap Says:

    just one more reason not to buy a dell.

    i had one. turned to crap within 3 years. but it wasn’t all bad, even with winme on it. but it was much better than the pc i had previously. at least i could order with my own specs. but support was terrible.

    the previous one was a compaq presario a dozen years ago – with a whopping 100mhz ram and maybe 20GB HDD. support was worse than dell. (laughing is ok. i learned to never buy a pc off the shelf again.)

  5. jay Says:

    why not just give people a coupon for the dvd or some other dvd

  6. Henry Ermich Says:

    “Why not give people a coupon?”

    Well, several reasons:

    1. It would perperuate the myth that you can actually “own” DVD’s, cassette tapes, vinyl records, CD’s, or videotape. If we believe that we “own” stuff, we also tend to believe that we can do as we see fit with “our” property.
    The RIAA/MPAA can’t have that. They want perpetual “ownership” of the content of all forms of media, everywhere. That’s why they take every opportunity to subvert (and hopefully destroy) the public domain.

    2. A coupon to purchase your own DVD might mean that you’d buy some other movie. It’s obvious that the only reason they’d “pre-load” a movie is some kind of promotional gimmick. Same reason they spewed pics of Shrek all over our cereal/fruit snacks etc.
    Plus, the more I think about this, the fact that they pre-loaded a movie looks like a vain attempt to look “3l33t” — “Hell yeah, they’re giving away a free movie right on the computer! They’re totally down with the new technologies!”

    Yeah, sure.

    It’s just a particularly stupid marketing scheme — as per usual.

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